Owning a Ferrari is by itself
a mighty achievement and driving it on some of the most beautiful roads with
desert on both sides, is an experience that is heavenly. Following on from its
globally-acclaimed ‘Deserto Rosso’, an exhilarating short film showcasing The
California T in perfect harmony with the Arabian Desert, Ferrari Middle East
and Africa has released a behind-the-scenes cut taking its viewers into the
private event where the video was filmed.
Shot over a two-day luxury
drive weekend deep in the Liwa Desert, ‘Deserto Rosso’ was attended by a
handpicked selection of Ferrari owners and connoisseurs. The first California T
Owner’s gathering ever paid tribute to one of the most successful Ferrari
models ever and its proud customers were invited to immerse themselves in its
unique characteristics and by doing so, collectively represent the definitive
spirit of the California T.
The new video, titled ‘Deserto
Rosso Behind the Scenes’, shows why the California T is considered one of the
most sublime, exclusive and versatile members of the Ferrari stable. This
iconic vehicle is never more at home then when it is navigating the breathtaking
desert roads, demonstrating its superior handling and classical features. This profound combination of performance and
luxury lifestyle is the reason why the California T has set a global benchmark
for all high performance Grand Tourer models.
The California T is the
product of a strong Ferrari lineage, dating from the 50s and epitomizing
supreme elegance and styling. Definitive
beauty meets with a remarkable sporty DNA in the form of the new turbocharged
V8 engine and cutting edge technological solutions. The California T is also
known for its versatility, which is demonstrated with the retractable hood, to
shield drivers from the midday temperatures, or to enjoy the cool desert winds
at night. This respect for the
traditions of the past makes it the perfect automotive accomplice for the
Arabian desert, a wild terrain rich with ancient stories and in some place
virtually untouched by contemporary hands.
In the video, the California T
skillfully navigates the twisting roads of the desert environment, in an
exuberant display of speed and razor sharp responsiveness that serves to
enhance the passion and natural beauty of the dunes. Witness the blistering
performance, superbly powerful acceleration and marvel at the exhilarating
Owning a California T is an
exclusive prestige afforded to the very few, and handling this Grand Tourer as
the red sun sets over the horizon is surely one of the most rare and purest
expressions of luxury money can buy.
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