Hollywood comedy “Hail,
Caesar!” from Oscar winners Joel and Ethan Coen opened the 66th Berlin
International Film Festival. The star ensemble around George Clooney and the
appearance of Berlinale jury president Meryl Streep at the premiere triggered a
flurry of flashes on the red carpet. Also premiering was the Audi Q7 e-tron 3.0
TDI quattro, which chauffeured the stars to the red carpet purely on electric
power and emission-free. Audi has been one of the primary partners of the
Berlinale since 2014 and not only provides the fleet, but also stages the
Berlinale Open House, a comprehensive side programme for film fans and trade
The stars of this year’s
Berlinale will ride to the Berlinale Palast in the new Audi Q7 e-tron quattro.
The plug-in hybrid with quattro drive offers luxury-class comfort combined with
battery-electric and thus emission-free operation. Audi has deployed some 300
automobiles at the Berlinale, and roughly 100 of them are equipped with hybrid
drivetrains. “The Berlinale is not only one of the film industry’s most
important events, it is also an international ambassador for relevant social
topics,” said Audi Board Member for Sales and Marketing Dietmar Voggenreiter,
adding that “To make the cultural exchange, the cinematic highlights and the
ride to the red carpet more electrifying than ever, we brought an electric
fleet to Berlin this year.”
Audi marked another technical
milestone at the Berlinale with a driverless VIP shuttle. A piloted Audi A8 L
W12 delivered top model Toni Garrn and internationally acclaimed actor and Audi
brand ambassador Daniel Brühl to the Berlinale Palast. The technology platform
used distinctive buildings for orientation and compared the information against
a precise map. Combined with the data from the computation of its own motion,
the piloted Audi A8 chauffeured the passengers safely to the red carpet.
A diverse, celebrity-studded
programme awaits visitors in the Audi Berlinale Lounge on
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