Electrifying ride: Audi at 66th Berlin International Film Festival

Hollywood comedy “Hail, Caesar!” from Oscar winners Joel and Ethan Coen opened the 66th Berlin International Film Festival. The star ensemble around George Clooney and the appearance of Berlinale jury president Meryl Streep at the premiere triggered a flurry of flashes on the red carpet. Also premiering was the Audi Q7 e-tron 3.0 TDI quattro, which chauffeured the stars to the red carpet purely on electric power and emission-free. Audi has been one of the primary partners of the Berlinale since 2014 and not only provides the fleet, but also stages the Berlinale Open House, a comprehensive side programme for film fans and trade visitors.

The stars of this year’s Berlinale will ride to the Berlinale Palast in the new Audi Q7 e-tron quattro. The plug-in hybrid with quattro drive offers luxury-class comfort combined with battery-electric and thus emission-free operation. Audi has deployed some 300 automobiles at the Berlinale, and roughly 100 of them are equipped with hybrid drivetrains. “The Berlinale is not only one of the film industry’s most important events, it is also an international ambassador for relevant social topics,” said Audi Board Member for Sales and Marketing Dietmar Voggenreiter, adding that “To make the cultural exchange, the cinematic highlights and the ride to the red carpet more electrifying than ever, we brought an electric fleet to Berlin this year.”