Ducati Scrambler and Italia
Independent have presented their new creations in Miami, USA during the week of
the prestigious contemporary art exhibition “Art Basel”. The two brands launched
a new limited edition Ducati Scrambler and a collection of dedicated sunglasses
inspired by the “Land of Joy”.
This is a global partnership
based on a three-year collaboration agreement and unites Ducati and Italia
Independent for the first time, creating an incredible mix of Made in Italy
style and creativity. The focus of the collaboration is Ducati Scrambler, the
brand created by Ducati to interpret the values of the iconic 1970s motorbike,
introduced in the United States and shortly after achieving international
acclaim. A special logo, representing the union of the two different souls from
which the project originated, has been designed to characterize the products
that will be developed together.
While the new Ducati Scrambler
Italia Independent is an original, unique interpretation of this motorbike,
aimed at a sophisticated clientele interested in new trends, it still maintains
the fundamental elements that distinguish the brand. Created in limited edition
with only 1,077 units, the bike is enhanced by an aluminium plate with laser
etching of each unit's serial number. The Ducati Scrambler - Italia Independent
logo is present on both sides of the tank as well as on the label on the
exclusive leather seat.
The Ducati Scrambler Italia
Independent is inspired by the world of the “cafè racer” and stands out thanks
to a series of hand-crafted details developed together by the creative teams of
the two companies: a black engine with brushed cylinder head fins and visible
machining, black full exhaust unit with Termignoni silencer, low handlebar with
variable section and aluminium rear mirrors mounted on the ends. The short
front mudguard, the essential nose fairing, the frame and the wheels painted
“Night Copper” (colour designed for this special edition), the seat with
stitching in the same colour with the embroidered Italia Independent logo on
the back further embellish this version. The “Matte Black” colour of the entire
bike and the side panels of the tank, created by an artisan brushing process
reminiscent of the "Night Copper” of the wheels and chassis, emphasise
even further the “café racer” soul of this new bike.
The Ducati Scrambler
sunglasses created by Italia Independent and dedicated to the new bike from
which they were inspired are both elegant and sporty. A classic, timeless
shape, dark black with rubber surface treatment, mirrored copper-coloured
lenses like the internal part of the frame. The internal surface of both the
bridge and the temples also share the colour of the bike frame and some details
of the Ducati Scrambler Italia Independent: copper with a “brushed” effect. The
final element of this custom product is the dedicated logo inside the left
temple preceded by the words “Unique Edition for” while the Italia Independent
logo is present on the right temple.
Caption: Chris King, Lapo Elkann,
Alessandro Cicogiani, and Andrea Tessitore, CEO of Italia Independent, attend
the Italia Independent X Ducati Celebration of The Launch Of The Scrambler
Ducati at The Setai Miami Beach on December 5, 2015 in Miami Beach, Florida.
(Photo by Dimitrios Kambouris/Getty Images)
Great care and attention to
detail, both inherent characteristics of Ducati and Italia Independent, allow
this eyewear to embody perfectly the lifestyle spirit of Ducati Scrambler. The
complete range of sunglasses inspired by the iconic bike includes four other
models based upon the different versions of the Ducati Scrambler, reproducing
their aesthetics and colour schemes. The new bike and eyewear collection are
just the first concrete result of this creative collaboration between the two brands.
“In these days in Miami we
have been celebrating art and design, the ideal setting to present the first
limited edition of the new Ducati Scrambler and a brand new eyewear collection,
the first tangible result of our partnership with Italia Independent,”
commented Claudio Domenicali, CEO of Ducati Motor Holding. “Lapo Elkann and his
team of creative designers have brought a breath of fresh air and creativity to
Ducati, and we are sure that this will be the start of an exciting
Andrea Tessitore, Co-Founder
and CEO of Italia Independent commented: “I am delighted with the result of our
collaboration with a brand - Ducati - that embodies the excellence of Made in
Italy and is the leader in its sector. This partnership represents another important
step in our process of international development and growth in terms of brand
awareness and allows us to enter a world of creativity, research and
development that we have attempted to bring to the eyewear made for this
“Art Basel has a certain charm
which makes the launch of this all-Italian partnership even more special. Style
and technology, heritage and innovation, but more than anything else cohesion
and synergy between the two teams, consisting of men and women working together,
are the true strength of our two companies and the key to success for this
collaboration,” commented Lapo Elkann, Co-Founder and Chairman of Italia
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