Whether it is our very own
desi Bollywood, or the grand world of Hollywood, there is always a charm being
associated with the movies that are churned from these two distinct worlds. Mercedes-Benz
India has associated with the upcoming action packed, adventurous extravaganza
from Steven Spielberg, the ‘Jurassic World’.
In 1997, Mercedes-Benz M-Class
made its first official appearance in the Hollywood Blockbuster 'The Lost
World: Jurassic Park'. Now after 18 years Universal and Mercedes-Benz have partnered
again wherein Mercedes-Benz will debut its new GLE Coupe in the ‘Jurassic World’.
Mercedes-Benz India will be
launching a high decibel marketing campaign marking Mercedes-Benz’s association
with the much awaited movie. It is of great interest that some Indian locations
are home to the original dinosaur relics from the Jurassic era. India also has
one of the highest reserves of dinosaur relics across the world. The marketing
campaign is developed considering this extreme rarity and also its direct connect
with the movie. A detailed promotional plan has been developed for the GLA.
Promotions will be carried out across TV, print, digital and on ground.
According to a company press
release, as part of the retail promotions, Mercedes-Benz India will be organising
exclusive premieres in some markets for the customers. For Indian fans,
Mercedes-Benz has introduced a unique opportunity to experience the Jurassic
World touch. Customers can test-drive the SUV GLA and lucky winners will stand
a chance to drive the GLA to the Jurassic relics. This experience will closely
emulate the mood of the movie ‘Jurassic World’.
This fourth instalment in the
series will feature appearances by five different models: the GLE Coupe, the
G-Class SUV, the Unimog heavy-duty truck, the Sprinter van, and G63 AMG 6x6.
During their adventures in the jungles of Jurassic World, the characters played
by Chris Pratt and Bryce Dallas Howard put their trust in the off-road
capabilities of various Mercedes Benz vehicles.
Eberhard Kern, Managing
Director and CEO, Mercedes-Benz India stated “Mercedes-Benz has a long
tradition as a sought-after partner of the film industry, both nationally and
internationally. Our vehicles stand for safety, performance and distinctive
design and also effectively implement the brand attributes related to
desirability, emotion, admiration, joy, validation and fascination to the
audience. Jurassic World is one of the most awaited movies of 2015 and what
makes this moment truly special is our association with the popular franchise.
The sporty and restless GLA will be the luxury ride for a one of a kind
experience to the Jurassic relics of India. We are continuing the excitement
here for our Indian fans.”
Jurassic World is being released
on June 11 across cinemas in English, Hindi, Tamil, Telugu and Bengali in
Source: Mercedes-Benz India
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