Picture caption: (L
to R) Jean-Claude Biver, CEO of TAG Heuer, Natalie Pinkham and brand
ambassadors Cara Delevingne and Fernando Alonso attend the TAG Heuer Monaco
Party on May 23, 2015 in Monaco. (Photo by David M. Benett/Getty Images for TAG
The night before the F1 race
in the Principality of Monaco, on-board the SeaDream, which was moored in the
Principality's harbour and decked out in brand colours, Jean-Claude Biver,
President of the LVMH Group Watch Division and CEO of TAG Heuer, welcomed
guests of the brand to a cool and exclusive party.
The new brand ambassador Cara
Delevingne (who also started the Grand Prix as a "Grid Girl"),
Fernando Alonso and the McLaren-Honda Team, the team with which TAG Heuer is
celebrating 30 years of partnership this year– the longest partnership in F1,
which in itself is very symbolic – and also Mark Ronson as DJ… were all present
at the party.
They were there to celebrate
the unique history of TAG Heuer with motorsport and in particular with the ACM,
the iconic organiser of the Grand Prix, an institution which in 2015 is itself
celebrating its 125th anniversary.
The history of TAG Heuer is
closely linked with the Automobile Club of Monaco. From Juan Manuel Fangio to
Fernando Alonso and Jenson Button, the greatest motorsport champions have all
played their part in the TAG Heuer legend. At the Monaco Grand Prix circuit,
TAG Heuer occupies its own very special place, written in the great annals of
The Swiss watchmaker is building up the
biggest number of Monaco Grand Prix winners: Niki Lauda, Jody Scheckter, Alain
Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando
Alonso and Lewis Hamilton, all TAG Heuer ambassadors who have taken the
chequered flag in Monaco. Since 2011, TAG Heuer and the Automobile Club of
Monaco have been strengthening their relationship even further by signing a
historic and now all-encompassing agreement: Official Partner, Official Watch
and Official Sunglasses.
"Sport is emotion, it is success, joy, hope, endurance, performance. All
the qualities that are also found in a TAG Heuer watch. And to be completed:
Swiss Avant Garde since 1860 is our slogan. It's a state of mind that drives
us, today more than ever, to be disruptive, connected to the future, high-tech,
young and dynamic. Our activity in Monaco brings together all these
ingredients, those of a luxury brand which has all the hallmarks of a high-end
product, but one which is still accessible.
TAG Heuer watches that took the centre stage included:
- The McLaren Formula 1 “30th
anniversary of partnership” special edition
- The “Ayrton Senna” Chrono
special editions with the famous "Legend" steel bracelet
- The “Cara Delevingne”
- The Carrera Heuer-01
manufacture chronograph, the symbol of a new generation,
- The all new Aquaracer 300M.