Swiss watch brand TAG Heuer
recently released the Senna Special Collection with a specially redesigned
version of the famous "Legend" steel bracelet. The Senna Collection comprised of four new special-edition
timepieces and new dedicated advertising campaign. Each watch features the
famous stylised Senna ‘S’ in red lacquer, on the dial, case back and bezel,
complete with a tachymeter scale, giving the timepiece real racing spirit and
Senna’s performance touch. The iconic ‘Legend’ bracelet, with its S-shaped
links, also makes a return – the same style worn by Ayrton but redesigned and
rounded for optimum comfort.
A unique event was organised
in Barcelona, Spain and attended by Bianca Senna, Ayrton’s niece. Also present
was Fernando Alonso from the McLaren-Honda team, who took to the stage and told
of his feelings when, earlier this year, he achieved a childhood dream and drove Ayrton Senna’s most
iconic and successful car, the 1988 McLaren-Honda MP4/4.
TAG Heuer breathed new life
into one of motorsport’s most enduring legends recently when motorsport legend
Ayrton Senna appeared as a stunning hologram at a star-studded launch in
The event, to celebrate the
30th anniversary of the Swiss brand’s partnership with the McLaren Formula 1 team, was held
inside the ‘Teatre Principal’ – the oldest playhouse in Barcelona – and included appearances from Fernando Alonso and
Endorsed by the Senna family
for the occasion of the launch of Senna collection with TAG Heuer, the hologram of Ayrton Senna
was a world premiere. It painstakingly recreated the Brazilian legend in classic racing
attire, dressed in overalls and with his helmet held beneath his arm. Using a sample of pre-existing
audio, Ayrton glanced at his watch before addressing the audience: “I just love racing. I just
love the challenge of beating somebody else.” “When you are under a lot of
pressure, the objective is to be the one that can put together the combination
of aggression and calculation that will get the best result. And, more than
anything, you need a very clear mind to understand exactly when to be
aggressive and when to be calculating. o win the championship, you need the
combination of those elements,” he said.
Ayrton was then joined
on-stage by Spanish hero Fernando Alonso, who spoke about his memories of
growing up watching the Brazilian. Fernando also explained the feelings he
experienced when, earlier this year, he achieved a childhood dream and drove
Senna’s most iconic and successful car, the 1988 McLaren-Honda MP4/4, at the
Circuit de Barcelona-Catalunya.
Fernando said, “I grew up
watching Ayrton race – he was my idol. And I still vividly remember seeing
those iconic red and white McLarens battling at the head of the field during
the 1980s and ’90s – it’s one of my earliest memories of Formula 1, and it
remains a formative experience for my own desire to race. To be able to sit inside one
of Ayrton’s cars was a genuinely moving experience; to do it in the very chassis with which he won
his first world championship – one of the most iconic and successful cars in F1 history
– was simply incredible. Thank you TAG Heuer for making this unforgettable
Fernando’s drive in the MP4/4
was captured for a promotional film, and was shown to the audience during the event. The footage
includes him battling teammate Jenson Button, who drove this year’s McLaren MP4-30, the car that
reunites McLaren, Honda and TAG Heuer for the first time in 25 years.
Source: TAG Heuer
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