I distinctly remember the short
Japanese man with a smiling face who came to India around May 2005 to be part
of the launch party of the Maruti Swift. His name was Eiji Mochizuki, Chief
Engineer-Compact Cars, Suzuki Motor Corporation. He is referred to as the “Father
of the Swift”. Automotive journalists from across the country took turns posing
with him at the launch of the car for a photograph. I treasure my framed
picture with Mochizuki even today. Maruti Suzuki (then the company went by the
name Maruti Udyog Ltd), continues with the tradition of framing historic launch
The Swift, which took the
Indian car market by storm, since its launch in 2005, has now completed ten
full years of success. Since its launch in 2005, the Swift has been a
bestseller through the decade, surpassing its own records year after year. Over
1.3 million Swift cars have been sold in India. Says RS Kalsi Executive
Director (M&S), “Over 1.3 million Swift cars have been bought in India so
far, transforming the landscape of the Indian auto industry and inspiring new
products, market segments and categories. Over the years, the Swift has evolved
in features, looks and technology, often defining the changes in aspiration and
preferences of Indian car customers.”
Swift has swept Car of the
Year Awards in India, twice over, once when it was launched (2005) and again
when the full model change was introduced (2011).
In its latest avatar, Swift
Diesel saw a 10 per cent increase in fuel efficiency while Swift Petrol improved
by 9.5 per cent, making Swift the most fuel efficient car in its category.
Maruti Suzuki has lined up
month long celebrations to engage with Swift owners and enthusiasts to mark the
Looking back, I remember the brief
test-drive organised at Gurgaon for motoring journalists to get an initial
impression of the Swift. I remember being asked by nervous Maruti officials as
to how the car was and what I felt good about it. I simply told them I was
floored by the car and my gut feeling was that the car would be a runaway hit. I
am so happy that I was spot on with my views. Later I went on to buy a Swift
car (it still remains with me!) and I can vouch on some of the most remarkable
journeys and moments I have shared with this Maruti Swift car. Another model
from the Maruti stable that has evolved from this Swift is the Swift Dzire
which is also among the most popular models for Maruti Suzuki. The legacy of
Swift will continue for a lot more time, I am sure!
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