Tata Motors has launched the Tata
Ace Gold, a enhanced version of the Tata Ace that set new benchmarks creating
the SCV segment in the country. Based on extensive research and popular
customer demand, the Tata Ace Gold has been launched and will be available in
arctic white colour. The new Tata Ace Gold is packed with superior performance,
ruggedness, enhanced safety, and comfort.
The Tata Ace Gold comes with with
improved ergonomics and a utilitarian dashboard.
Launched in 2005, Tata Ace has
successfully pioneered the concept of mini-truck in India. Designed and
developed for enhancing customer experience and maximizing revenues of the
transport operators, the quintessential mini-truck has always been an
all-rounder in this segment, helping operators elevate their business,
offering: superior safety, versatile performance in varied conditions, ease of
maintenance, comfort and cost-effectiveness to its customers. Thus far, the Ace
platform has produced about 15 offerings, based on Engine type, engine power
& body configurations; comprising brands such as the Ace, Zip, Mega, and
Mint for SCV cargo and Magic, Mantra and Iris for passenger movement in rural
and urban areas.
Girish Wagh, President,
Commercial Vehicle Business Unit said, “Tata Motors has been a pioneer in
creating and expanding the Small Commercial Vehicle market in India with its
diverse portfolio. With a market share of 68%, Tata Motors continues to be the
market leader in the Mini Trucks segment. With over 20 Lakh (2 million)
vehicles plying on the road, Tata Ace is unparalleled and enjoys a strong
emotional connect with the customers. The introduction of Tata Ace Gold with
enhanced features at an attractive pricing of Rs.3.75 lakh, will make it an
even more attractive proposition to our discerning customers. Like other
products in the Ace family, Tata Ace Gold will boost the country’s last mile
distribution and continue to foster entrepreneurship, across the country.“
Source: Tata Motors
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