manufacturer Ashok Leyland announced the roll out of its 2,00,000th LCV (Light
Commercial Vehicle) from its Hosur Plant. The first LCV ‘Dost’, was
commercially launched in September 2011. The 1,00,000 milestone of Dost was
achieved within three years, in March 2015.
Commenting on the milestone,
Nitin Seth, President, LCV, Ashok Leyland, said, “Ashok Leyland LCVs have been
segment defining by delivering customer experience like no other brand. Having
2,00,000 Ashok Leyland LCVs on road in about six years is a proof of trust that
our customers have placed in us. Even with our limited portfolio and
no-discount policy, we have always maintained our market share. FY18 was very
significant for us as we achieved our highest LCV sales of 43,441, a growth of
37% over the previous year. Also in FY18, we launched Dost+ which added
strength to the already existing Dost brand. We ended last financial year on a
high note by crossing the 5000 mark per month for LCV sales for the first time
since we got into the LCV business. For us, this milestone is the beginning of
our next growth chapter where we focus on bringing in more LCV products in the
market and by increasing the share of LCV exports by making left-hand drive
vehicles to enter other markets.”
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