Trringo, India's foremost organised rental services for
tractors and agricultural equipment and part of the Mahindra Group announced
the successful completion of 1 lakh hours of farm mechanisation rental, post
operationalisation of the service in October 2016.
Through rapid expansion into key states, Trringo has ,
clocked over 100,000 hours of work covering more than 1,000 villages by the
beginning of 2018. Moreover, it has touched the lives of farmers in the states
of Karnataka, Maharashtra, Gujarat, Rajasthan and Madhya Pradesh with over 100 Trringo
Trringo has incorporated a new platform in September
2017, with several enhancements. Its digital disruption has been recognised
across various platforms – namely, IDC Digital Transformation Award, Assocham
India Africa Biz Award and the SABRE Awards South Asia 2017.
Atindriya Bose, CEO - Trringo, said, "We are excited
to have begun 2018 by clocking more than 1 lakh hours of farm mechanisation.
This marks a significant milestone in our journey of increasing farm
productivity and driving rural prosperity. Since its inception, Trringo has
played a three-fold role by making farm mechanisation accessible for all
farmers, generating employment for tractor operators and creating business
opportunities for the rural businessman.”
He further added, “At Trringo we want to improve
productivity and reduce cost for the farmer by consistently delivering on our
customer value proposition of empowering farmers with advanced farm equipment.
All these will play a pivotal role in heralding a new age of agriculture, one
that we define as Farming 3.0. Going ahead, we will further expand our base and
focus on adding significant value to more farmers.”
The Trringo tagline, "Ab Tractor Call Karo"
means - A call to '1800 266 266 8', (the toll free number) connects the farmer
to the Trringo call center and based on the farmers’ requirements, appropriate
services are provided through the nearest available tractor and equipments.
With Trringo, farmers in India are now empowered to order tractors and avail
timely services, compared to earlier when they faced problems while ordering
tractors in the unorganised market. Trringo’ s brand proposition is ‘Ab tractor
call karo’, ensuring the farmer's right to mechanisation with ease.
Source: Mahindra &
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