Mahindra & Mahindra Ltd is
offering two unprecedented, industry first guaranteeson its Bolero Pik-Up
range. The set of assured buyback value and free maintenance guarantees will
enable Bolero Pik-Up customers to improve their earning potential by assuring
the resale value of their vehicles and reducing both maintenance cost and
The guarantees on the Bolero
• Minimum Rs. 4 lakh buyback value after 4
years - An industry first assured buyback value which will ensure the return on
investment through committed resale value on the strength of the Bolero Pik-Up
brand. Thus, it protects the customer’s interest by reducing the total
ownership cost and increasing the profitability over a 4 year lifecycle.
• Free maintenance for 2 years
– This guarantee ensures that customer expenses for “Periodic Maintenance
Schedule (PMS)” is nil for a period of two years which translates into higher
savings for customers. This, in turn, reduces both maintenance cost and
In addition to the above, the
company is also offering a service guarantee within two hours, with the promise
of Rs. 750 cash back in case of any delay. The higher uptime will allow
customers to earn more money and save time. Further, the bumper to bumper
standard warranty has been increased from 1 year to 2 years/ 1 lakh kms. This
will ensure complete peace of mind for customers by reducing maintenance cost
Veejay Ram Nakra, Chief Sales
& Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “As
the leaders in the pick-up segment for over 15 years, it has always been our
endeavour to enhance our Customer Value Proposition. Today, we are set to raise
the bar further through a set of disruptive and unprecedented after-sales
guarantees in our flagship Bolero Pik-Up brands, through ‘India’s No.1 Pick-up
ka Vaada’. These guarantees will enable our customers to get the best out of
the investment made, reduce the cost of maintenance and improve the earning
potential on our Bolero Pik-Up range.”
Today, Mahindra has the widest
portfolio in Pick-ups to cater to various needs of cargo transportation and the
flagship range of Bolero-Pik-Ups have more than 10 lakh customers. At Mahindra,
we have been known for various firsts in the pick-up segment, be it the first
AC Pick up, first CNG Pick up or the first Micro Hybrid Pick up. Mahindra
pick-ups are low on maintenance and enable higher earnings for the customer.
The aim is to influence the customer’s life positively and all these enable the
customer to progress in life, while building a long-term relationship with
To add to this, the widespread
Mahindra network of over 3,000 service centers and associates facilitates easy
repair and service.
Mahindra & Mahindra
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