Greaves Cotton, one of the
leading engineering companies in India, has announced its focus on the farm
sector with investments in R&D, plant and people to support the growing
farm sector in India. As part of its long term diversification strategy,
Greaves Cotton announced the launch of a new locally manufactured power tiller
under its Farm Equipment Division. With significant headroom to grow farm
productivity in India, Greaves Agri aims to boost mechanisation and reduce
dependency on human labour in farming, and has unveiled ‘The Bahubali’, the
latest addition to its robust portfolio of farming equipment and power tillers.
Building on the ‘Made in
India, Made for India’ vision, ‘The Bahubali’ is the first ever fully locally
designed and developed power tiller by Greaves Cotton in India. With the new
high power 14HP engine and heavy duty performance, it offers best-in-class
ploughing performance with higher tilling depth, excellent fuel efficiency and
a rugged body for long life.
Speaking about the launch, Nagesh
Basavanhalli, MD & CEO, Greaves Cotton Limited said, “As part of our
strategy, we have invested in building capability - people, facility &
technology. This will help us strengthen our position in the Agri sector, as we
cater a wide range of products & services to the farmers to help them right
from ploughing to harvesting. With the Indian economy rapidly evolving, there
is a need to make efficient use of farm machinery to improve land
Greaves is working closely
with farmers & FPO’s to understand their needs & create farm solutions
that promise more yield per acre of farm, especially when we see shrinking
landholdings with rapid increase in population & shortage of farm labour in
Equipment Business, Greaves Cotton Limited commented, “We are pleased to
announce the launch of ‘The Bahubali’, our first ever ‘Made in India’ power
tiller. As a full range player in the farm equipment space, Greaves Agri
continues to develop equipment to support the farmers in each step of the crop
cycle. We will continue to build on the ‘Make for India’ vision and plan to
introduce more superior quality, reliable products in the market.”
Having grown from a small
equipment player to a large farm solutions & services company, Greaves Agri
has products for each stage of the crop cycle covering a wide variety of
functionality for the farm sector.
This investment is a part of
customer focus at Greaves Agri, with rigorous validation being integral to the
process. Its dedicated R&D facility & state-of-the-art large farm
equipment factory in Ranipet manufactures wide range of farm products and has
been actively engaging with customers across nation. Greaves Cotton provides
high quality products across all stages – irrigation- soil preparation
–planting -plant protection- harvesting -post harvest cycle. To achieve this,
it undergoes rigorous testing and validation inside factory and under real
world usage pattern tests across various terrains. Greaves Cotton has sold more
than 3 million Pumpset across India and neighbouring countries. As part of
productivity enhancement solutions, Greaves Cotton is taking aggressive steps
to bring electric and solar pumps for the segment.
Source: Greaves Cotton
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