India’s No. 1 mini-truck, the
Tata Ace has crossed the important milestone of 20 lakh vehicle sales on road.
Over the past 12 years, every 3rd minute, the Tata Ace has given rise to new
business, generated employment and inspired entrepreneurship opportunities thus
transforming lives in the remotest areas in India. Strategically designed to
perform all tasks for the last mile transportation, the Tata Ace continues to
remain the byword for reliability and business success among countless
small-scale transporters and entrepreneurs in India.
Introduced in 2005, Tata Ace
has successfully pioneered the concept of mini-truck in India. Designed and
developed for enhancing customer experience and maximizing revenues of the
transport operators, the Tata Ace has always been an all-rounder in this
segment, helping the operator elevate their business. The Tata Ace offers
superior safety, versatile performance in varied conditions, ease of
maintenance, comfort and cost-effectiveness to its customers.
Emerged out of in-depth
knowledge and consumer insight, the Tata Ace family of vehicles has been
constantly evolving, strategically identifying and filling gaps in the market ahead
of its time. The Ace platform has so far produced about 15 offerings, based on
Engine type, engine power & body configurations. Today, the Tata Ace family
comprises of brands like Ace, Zip, Mega and Mint for SCV cargo and Magic,
Mantra and Iris for passenger movement in rural and urban areas. Therefore, for
steep and hilly terrains to heavy and dense load over long distances, for
better power and better torque to better fuel efficiency and durability, for
narrow alleys and crowded bylanes to intercity transportation, for captive
applications to voluminous goods – There is a Tata Ace to suit every consumer
need. The Tata Ace family will continue to develop and offer innovative
solutions to cater to the evolving needs of customers.
Tata Motors has deployed
workshops across all the zones to address the rapidly increasing demands of the
customers. Expanding deep inroads across the country, Tata Motors currently has
over 1800 service points and a workshop on average at every 62 Km. The service
and maintenance attributes of the vehicle guarantee peace of mind to its
customers. With the largest and strong growing network in place, a continuous
slew of upgrades, new launches and specific marketing interventions, Tata
Motors continues to be the dominant player and is making strides in the Small
Commercial Vehicle Industry.
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