Daimler AG further enhanced its clout on the important Chinese market with the foundation of ‘Daimler Trucks and Buses China Ltd.’ (DTBC). The company has now established a legally independent entity for its truck and bus business in China. The entity has already obtained its business license from the Chinese authorities. In his function as President and CEO of DTBC, Robert Veit, hitherto Executive Vice President Daimler Trucks China, will directly report to Hubertus Troska, responsible for China on the Daimler Board of Management. The structural independence will enable DTBC to increase its focus on the specific needs of customers of commercial vehicles. At the same time, integrating the bus business will create room for exploring new business opportunities.
The new organization is based on the existing achievments and success of Daimler Trucks in China, with sales of more than 6,100 in 2012. For the sixth year in a row, Mercedes-Benz holds the market lead in the premium segment for imported trucks among European competitors. Strengthening this position in a sustainable way, DTBC will enlarge additional offers such as financing, fleet management as well as FleetBoard telematics solutions, thus supporting customers in the management of their total cost of ownership.
At the same time, Daimler strengthens its presence as the world’s leading global bus manufacturer with the establishment of DTBC. The entity will facilitate exploring and exploiting new business opportunities in the market.
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