Mahindra & Mahindra Ltd. (M&M Ltd) has announced a licencing agreement with Belgium based Dewulf group for manufacture and marketing of potato planting equipment in India. Dewulf is the world’s foremost full-liner in potato and root crop machinery.
With three locations – in Belgium, the Netherlands and Romania – the company leads the industry in the development and production of agricultural machinery for soil cultivation, planting, harvesting, storing, sorting and transporting of potatoes and vegetables.
Under the aegis of this agreement, Mahindra will work with the Dewulf Group to bring its potato planting technology to the Indian market.
Potato is the world’s fourth largest food crop, with India being the second largest producer. Each year, over 2 million hectares of potato is planted in India, yielding a production of about 40 million tonnes. With the ever increasing focus towards processing of potato, the demand for quality potatoes is expected to go up. This will require Indian farmers to use better machinery for potato planting. The potato planter, co-branded, Mahindra and Dewulf, will enable the Indian potato farmer to perform even and precise planting, thereby leading to higher yield, reduction in cost and improved quality of output. All this will lead to greater farm productivity and subsequently, higher income for the farmer.
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