Mahindra & Mahindra Ltd.
(M&M Ltd) has announced a licencing agreement with Belgium based Dewulf group for manufacture and marketing of
potato planting equipment in India. Dewulf is the world’s foremost full-liner
in potato and root crop machinery.
With three locations – in
Belgium, the Netherlands and Romania – the company leads the industry in the
development and production of agricultural machinery for soil cultivation,
planting, harvesting, storing, sorting and transporting of potatoes and
Under the aegis of this
agreement, Mahindra will work with the Dewulf Group to bring its potato
planting technology to the Indian market.
Potato is the world’s fourth
largest food crop, with India being the second largest producer. Each year,
over 2 million hectares of potato is planted in India, yielding a production of
about 40 million tonnes. With the ever increasing focus towards processing of
potato, the demand for quality potatoes is expected to go up. This will require
Indian farmers to use better machinery for potato planting. The potato planter,
co-branded, Mahindra and Dewulf, will enable the Indian potato farmer to
perform even and precise planting, thereby leading to higher yield, reduction
in cost and improved quality of output. All this will lead to greater farm
productivity and subsequently, higher income for the farmer.
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