BharatBenz celebrated an important milestone with the customer handover of its 50,000th truck. The vehicle, a 4928 TT tractor from the all-new BharatBenz heavy-duty range, was presented at a regional brand event in Hyderabad.
BharatBenz trucks were first unveiled in February 2011 and it celebrated its market launch in September 2012. Soon featuring a full-fledged product portfolio in the medium- and heavy-duty segments, the brand crossed the first major milestone of 10,000 units in April 2014 and has further accelerated its growth from there. With the refresh of the medium-duty range in 2016 and the all-new heavy-duty range in 2017, BharatBenz updated its entire truck portfolio within a short span.
Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles said, “50,000 truck sales in less than five years - no other new market entrant in India has achieved this before. BharatBenz is today firmly established in the world’s toughest CV market and will continue to push the industry limits in terms of safety features, environmental friendliness and fuel economy.”
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