BharatBenz celebrated an
important milestone with the customer handover of its 50,000th truck. The
vehicle, a 4928 TT tractor from the all-new BharatBenz heavy-duty range, was
presented at a regional brand event in Hyderabad.
BharatBenz trucks were first
unveiled in February 2011 and it celebrated its market launch in September
2012. Soon featuring a full-fledged product portfolio in the medium- and
heavy-duty segments, the brand crossed the first major milestone of 10,000
units in April 2014 and has further accelerated its growth from there. With the
refresh of the medium-duty range in 2016 and the all-new heavy-duty range in
2017, BharatBenz updated its entire truck portfolio within a short span.
Erich Nesselhauf, Managing
Director and CEO, Daimler India Commercial Vehicles said, “50,000 truck sales
in less than five years - no other new market entrant in India has achieved
this before. BharatBenz is today firmly established in the world’s toughest CV
market and will continue to push the industry limits in terms of safety
features, environmental friendliness and fuel economy.”
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