Ashok Leyland, flagship of the Hinduja Group, has announced the opening of its new assembly plant in Dhaka, Bangladesh. Built over a period of 15 months, the plant is spread over an area of 37 acres. The plant is a strategic joint collaboration / tie-up between Ashok Leyland and IFAD Autos Limited, Bangladesh.
This announcement comes on the back of the company’s vision to strengthen its overseas presence. With a capacity to roll out 600-800 all range of vehicles each month, the plant is equipped with state-of-the-art manufacturing equipment and assembly lines. It will also be facilitated with a bodybuilding and vehicle testing facility, which will become functional in the next two years. In addition, a canteen and dormitory/ rooms for workers and employees to stay will ensure the well-being of the team.
Bangladesh has been a good traditional market for the Indian automobile sector and in view of the future growth potential, Society of Indian Automobile Manufacturers (SIAM) has organised the Indo-Bangla Automotive Show 2017 from the 2nd to the 4th of February. At the show, Ashok Leyland has displayed a range of its products suitable for this market.
Ashok Leyland vehicles are currently available across the country. About 21 nos. IFAD owned area offices & their 12 dealers are currently spread throughout the country to focus on sustainable growth in business & market share.
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