Mahindra & Mahindra Ltd
has announced the launch of the Big Bolero Pik-up, which offers superior value
proposition to its customers. The Big Bolero Pik-up has a cargo body length of
9 feet (2765 mm) and payload capacity of 1,500 kgs as well as its stylish looks
and comfortable cabin. The Big Bolero Pik-up will retain the core values of the
erstwhile Bolero Pik-up and will be priced at Rs. 6.15 lakh (BS-3 ex-showroom
Pune) and Rs. 6.30 lakh (BS-4 ex-showroom Pune).
With a 69pc market share
(FY2016) in the pick-up segment, Mahindra has been the leader in the market and
has launched many industry first products and technologies in the pick-up
segment. These include the innovation of flat bed pick-ups, 4WD, CBC,
introduction of the first micro hybrid technology, first AC pick-up, first CNG
pick-up and a range of models to choose from, in the portfolio. The company
gauged the need gap in the market for extra space in cargo and payload and
provided the customers with the Big Bolero Pik-up. Designed to cater to the
needs of stand operators, businessmen and traders the Big Bolero Pik-up will be
available in 2 variants – offering payload capacities of 1,250 kgs and the
industry-first 1,500 kgs. The Big Bolero
Pik-up will be powered by the MDI Engine which has an output of 63hp@ 3200 rpm
for BS III variant and 70hp@ 3200 rpm for BSIV variant. The Big Bolero Pik-up
also boasts of a big ergonomically designed cabin, stylish interiors and power
steering as a standard feature across all variants, making it an ideal work
companion for customers.
Speaking on the launch, Pravin
Shah, President & Chief Executive (Automotive), Mahindra & Mahindra
Ltd. noted, "Being the leader in the pick-up segment for over a decade, we
have made our systems and processes robust to understand and address the
evolving needs of our customers. In fact, we keep introducing new products and
technologies at regular intervals to enable our customers to progress in life.
The launch of the Big Bolero Pik-up with superior value proposition is a
veritable step towards this direction. The big cargo box and high payload
capacity, combined with the fuel efficient high performance engine will enable
the customers to earn more, while the spacious and comfortable cabin will offer
a fatigue free drive. With this launch, we have further upgraded our pick-up
range to offer best-in-class value and efficiency to the customers.”
The Big Bolero Pik-up will be
manufactured at Mahindra’s Kandivali Plant. In addition to the 1,250 Kg and
1,500 Kg variants, the Big Bolero Pik-up will also be available in CBC (Cowl
Body chassis) variant which will help the customers to build the Cargo Body
according to their need and application. The Big Bolero Pik-up has several
best-in-class features, which makes it a strong value proposition for potential
• Highest payload capacity of
1,500 Kgs in the category
• Biggest cargo body of 9 feet
length in the category
• MDI Turbo-charged engine
that delivers 46.3 KW (63 HP) of Power, 195 Nm of Torque for the BS-3 variants
and 52.2 KW (70 HP) of Power, 195 Nm of Torque for the BS-4 variants
• Big ergonomically designed
cabin, stylish interiors and power steering as a standard feature across all
• 3 years unlimited kilometers
warranty for BS-3 variants, and 1 year unlimited kilometers warranty for BS-4
• Engine immobilizer for BS-4
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