Eicher Trucks & Buses,
part of VE Commercial Vehicles announced its foray into the sub 5T category of
commercial vehicles with the launch of Eicher Pro 1049 (Eicher Pro 1000
series). The Eicher Pro 1049 comes with the longest cargo body (10ft) &
highest payload (4.9T GVW) in the segment.
This mini truck has been designed to cater to the last mile distribution
in urban, semi-urban and rural areas across the country.
With this launch, Eicher
Trucks and Buses plans to strengthen its leadership in the Light and Medium
Duty (LMD) segment. The Eicher Pro 1049 offers best in class fuel efficiency
and better turnaround time in Sub 5 Ton GVW category. The Eicher Pro 1049 is an
ideal commercial vehicle for intra city distribution of a variety of goods.
According to Shyam Maller,
Senior Vice President, Sales and Marketing, VE Commercial Vehicles, “The Light
and Medium Duty Segment in the commercial vehicle industry, especially in the
sub 5T category has great potential to grow as it addresses the critical last
mile connectivity and distribution network in rural, semi-urban & urban
areas. In 2015, market size of 3.5T- 5T LMD segment stands at 8080 units and
the growth in this segment looks very promising.”
He further added, ‘’2016 Q1
has been great for us. In LMD, Eicher Trucks & Buses commanded 33.8% market
share and grew by 31.7% outpacing industry growth of 25.5%. The Eicher Pro1049
marks our entry into the critical sub 5T segment and we plan to leverage this
opportunity significantly and enhance Eicher’s market share in the LMD
Commenting on the value the
Eicher Pro 1049 he said, “The Eicher Pro 1000 series is an indigenously
designed vehicle at our Pithampur plant that targets the value segment with
best in class rated payload, high fuel efficiency, superior uptime and lower
maintenance cost for transport operator, enabling faster trips and
maneuverability and therefore meeting timely delivery and pick up
In line with this marketing
campaign, Eicher plans to engage with customers nationwide starting with Mumbai,
Pune, Ahmedabad, Delhi NCR, Chennai and Bangalore from April 2016 onwards. In
phase II, the company plans to expand its promotions in other critical markets
like Madhya Pradesh, Uttar Pradesh, Andhra Pradesh, Assam and West Bengal.
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