Mahindra & Mahindra’s Farm
Equipment Sector (FES) has launched Mahindra Yuvo range of tractors in the
30-45 HP category which will be added to the company’s existing range of highly
successful 15 – 57 HP tractors.
The Yuvo range comes in five
models – 265 DI (32HP), 275 DI (35HP), 415 DI (40HP), 475 DI (42HP) and 575 DI
(45HP) respectively. It will be available in 15 states and the prices will
start at Rs. 5.35 lakh for 265 DI (32 HP) ex-showroom Chennai.
Built on a new platform with a
unique and industry first 12F+3R full constant-mesh gearbox in the category,
Mahindra Yuvo can be used across more than 30 different farming applications.
The advanced technology of the Yuvo range helps serve the diverse needs of
farmers - from land preparation to harvesting as well as post-harvesting
requirements, helps them do more, faster and better.
Speaking at the launch Dr.
Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd noted, “The Yuvo will
cater to the evolving needs of the progressive farmer. The Yuvo range of
tractors is developed at our state of the art R & D facility, Mahindra
Research Valley at Chennai and has set a new benchmark in pioneering new
technology and providing huge value to customers. Yuvo demonstrates the
commitment of Mahindra to enable farmers to improve their yield and
productivity and Rise in life. We are delighted to launch the Yuvo , a
definitive technology leader."
Rajesh Jejurikar, President
& Chief Executive - Farm Equipment & Two Wheeler Division, Mahindra
& Mahindra Ltd. said, “Yuvo is designed based on consumer insights from
varied farming applications across the country. A very extensive testing and
validation process has been followed. The launch of the Mahindra Yuvo, in the
very major 30 to 45 HP segment will further strengthen our position in the
The Yuvo is the result of an
extensive research and development programme by Mahindra’s project team who
collected feedback from customers across 12 states. More than 7000 inputs went
towards developing Yuvo which was then put through 140,000 hours of lab and
field testing across 12 states covering relevant applications.
Mahindra Yuvo offers many new
technology features to Indian farmers looking for tractors in 30 – 45 HP range.
It is designed to deliver superior performance in farming operations in any
soil condition & offers versatility to carry out over 30 applications, thus
making it ideal for using in any part of India.
The new Yuvo's powerful engine
will deliver uniform and consistent power with minimum RPM drop across all
application and soil conditions. It offers more back up torque making it
unstoppable even while working on hard soil. Yuvo comes with industry best 400
hour service interval, thus reducing the cost of ownership and giving more time
for operations by reducing visits to service station. Enhanced engine cooling
allows farmer to work longer hours in operations like threshing without running
the engine hot.
It also possess high lift capacity
hydraulic systems, making it suitable for various farming and haulage
operations. The precision hydraulic armed with high tech control valve gives
superior control & maintains accurate depth of implement, so critical in
applications like potato digging.
Yuvo’s advanced transmission
offers unique 12F x 3R gear box, giving multiple speed choice to farmers while
using any implement. Full constant mesh gear box along with ergonomically
designed, car like side shift gear system makes driving effortless. Planetary
reduction in Yuvo makes it a very robust tractor.
& Mahindra’s Farm Equipment Sector (FES)
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