Mahindra & Mahindra announced the launch of its new HCV truck series, ‘Blazo’ with Fuelsmart
Technology backed by a superior mileage and service guarantee. The Blazo series
includes haulage, tractor trailer, and tipper vehicles and introduces for the
first time, the CRDe engine coupled with multi drive mode features. The
Multimode feature will have three modes – Turbo, Heavy and Light, and the
driver can switch between these as per the load and road conditions.
range of HCV trucks comprising of Truxo multi axle trucks, Torro Tippers and Traco
tractor trailers will continue to be available in its entirety.
Trucks also announced a superior mileage guarantee on the Blazo truck, tipper
and tractor trailer series and a 48-hours back-on-road breakdown service
guarantee. Popular Bollywood star, Ajay Devgn was announced to be the face of
the new campaign for Blazo series.
Rajan Wadhera, President & Chief Executive, Truck & Power Train
& Head, Mahindra Research Valley, Mahindra & Mahindra said, “It is a proud moment for us as we unveil the
Blazo range. Together with the unheard of mileage and service guarantees which
we have announced, I am sure that we will continue to innovate to provide
better value to our customers.”
Vehicles – All about winning
attraction in the Commercial Vehicle zone is Mahindra’s new offering in the
small commercial vehicle segment, Jeeto. Being the first ever product in its
category with a modular range of 8 mini-trucks to cater to the varied needs of
the sub 1 tonne load segment customers, Jeeto has been a game changer in last
mile distribution with its modular range and an unmatched versatility and
superior efficiency to haul goods across different segments. Recently it was
also awarded Apollo CV of the Year Award. Present at the stall will be its
brand ambassador, Manoj Bajpai. A perfect fit for Jeeto, Manoj is a versatile
actor who delivers power packed performance, a true reflection of the spirit of
and Customised Commercial Vehicles
also showcased some of its value added products in its commercial vehicles
portfolio. The commercial vehicle products on display include Jeeto as a refrigerated
truck with eutectic technology, Supro Maxi Truck as a mobile cafeteria , Supro
van as a multi-purpose van and the
Double Cabin option of the Imperio as modern crew cab truck. Keeping in mind a
solution for every need of the customer, a wide range of applications with
specialized transportation requirements are created on our vehicles.
Source: Mahindra & Mahindra
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