Mahindra & Mahindra Ltd
has launched the Imperio, its premium pick up for Rs 6.25 lakh (ex-showroom
Thane, for Single cabin BS3 variant). The vehicle has been developed to cater
to the small and medium businesses transportation needs.
The Imperio has a sculpted
aerodynamically designed exterior look with a distinctive front grille, next
gen headlamps, stylish bumper, 16 inch (40.64 cm) radial tubeless tyres and
metallic colours, lending it premium
style, SUV stance and a bold road presence. Further, some class-leading
technology features such as Fuel Smart technology, independent front suspension
for a fatigue-free drive, brake with LSPV, follow-me-home lights, keyless
entry, telematics compatibility and plush interiors with stylish new age
dashboard, spacious cabin, 2 din music system, power windows, ergonomically
designed car-like seats, HVAC with 4 step blower for added comfort, are amongst
other additions that redefine the premium feel.
The vehicle is powered by a 2.5
litre 4-cylinder direct Injection engine with Common Rail Technology with
superior load carrying capacity of 1240 kg. The engine delivers 75 HP power (56
kW), 220 Nm torque (pulling power) and mileage of 13.55km/l.
Speaking at the launch, Pravin
Shah, President & Chief Executive (Automotive), Mahindra & Mahindra
Ltd., noted, “In keeping with our endeavour of offering first of its kind world
class products, we have launched the Imperio which lays a strong foundation for
an entirely new generation of pickups. Being a market leader in the pick-up
segment we identified need gaps to further consolidate our presence in the SCV
segment. A result of extensive consumer insight, Imperio reflects the changing
attitudes and aspirations of the commercial vehicle buyer, who chooses utility
with style. A true ‘Make-in-India’ vehicle, I am confident that together with
being a game changer, the Imperio will go a long way in helping our customers
to prosper and Rise. “
To be rolled out from
Mahindra’s state of the art Chakan plant, the Imperio comes with a
class-leading warranty of 3 years/1 lakh km (whichever is earlier). It will be
available in four variants, two single-cabin options (SC, SC-VX) and two
double-cabin options (DC, DC-VX) and in 3 exciting metallic colours of Lava
Red, Verve Blue and Arctic White. Imperio has undergone rigorous test runs and
has been validated on all performance, safety and reliability parameters. The
vehicle is supported by Mahindra’s service network, which is one of the largest
and spread across the country.
Source: Mahindra & Mahindra
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