For the first time, Daimler
India Commercial Vehicles Pvt. Ltd. (DICV) with its exclusive brand –BharatBenz
debuted at the Excon exhibition 2015 in Bengaluru. Excon is the largest
construction equipment exhibition in South Asia. BharatBenz displayed 11 trucks
from its construction and mining range of products including India’s first
indigenised mining truck.
BharatBenz 3143 is a natural progression
towards high powered, cost efficient mining trucks that will bridge the gap in
the industry that currently offers premium trucks and trucks that are
underpowered. The truck is capable of operating in challenging terrains and can
efficiently operate in deep mining conditions, making it an unbeatable value
proposition. It comes with the trusted and proven OM 457 Mercedes-Benz engine,
with a 12 litre capacity and six-cylinders delivering 430hp. The BharatBenz
3143 is available in two variants 19.5Cu.M rock body and 32Cu.M coal carrier.
The key differentiator that BharatBenz offers in this segment is higher
payload, better fuel efficiency and lower maintenance costs. In addition, the
high localisation of the parts translates into a very high availability of
According to a company press
release, India will increasingly play an important role in the global
operations of Daimler. Not only is DICV exporting India-made trucks under the
FUSO brand to 21 countries, it will also
increase its market presence in 30 countries within the next two years. It has
also already exported more than one million parts from its plant in Oragadam to
Daimler entities in the world.
Commenting on the development,
Erich Nesselhauf, Managing Director and CEO of Daimler India Commercial
Vehicles said, “With top quality products from our world class factory in
Oragadam, we have not only made a mark with our Indian and International
customers, but also convinced other Daimler brands and entities to source parts
from us and our supplier network. Our Indian operations will become more and
more important for Daimler Trucks, with regards to sales volumes as well as
parts and knowledge-transfer.
Addressing the media, Sominder
Singh, Vice President, Domestic Sales, Product Management & Network of
Daimler India Commercial Vehicles, said “Since its market launch in September
2012, BharatBenz has sold over 30,000 trucks .This shows the great acceptance
that the brand BharatBenz has received in the market. We will continue to
strengthen our presence and expand into northern market. Our tailor- made
products will modernize the Indian trucking industry. With our participation at
Excon, we demonstrate superior lineup for Construction and Mining, offering the
widest range that cater to every requirement in the industry. ”
Under the umbrella of Daimler
Trucks Asia, DICV and MFTBC (Mitsubishi Fuso Truck and Bus Corporation) have
combined their strength to tap its sales potential further. Currently, DICV
exports to 21 countries. While DICV focuses on the Indian market with its brand
BharatBenz and caters to countries such as Nepal, that are similar to the
Indian market conditions, MFTBC will service the rising demand in the Asian and
African regions with its existing portfolio of Mitsubishi-Fuso trucks from its
plant in Kawasaki and the Fuso trucks produced in Oragadam.
Source: Daimler India Commercial Vehicles Pvt. Ltd.
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