Automobile behemoth Mahindra
& Mahindra Ltd has launched two new vehicles simultaneously from its all
new product platform, Supro. The company launched Supro Van, a stylish and
spacious 8 seater diesel vehicle suitable for large families and tour &
travel segment and the Supro Maxitruck, a modern load carrier with a payload
capacity of 1 ton suitable for intra and inter city transportation of goods.
Prices of the Supro Van starts
at Rs. 4.38 lakh (BS3 Ex-showroom Thane, Maharashtra) while the Supro Maxitruck
starts at Rs.4.25 lakh (BS3 Ex-showroom Thane, Maharashtra).
As an industry first, Mahindra
has simultaneously rolled out two new products in two distinct segments of
passenger and commercial vehicles. Conceptualised to address the needs of two
different customer segments effectively while delivering a superior value
proposition, the Supro platform is expected to lead the pack with Superior Fuel
Efficiency, power, comfort and style.
The Supro Van is powered by a
Direct Injection (DI) turbo diesel engine that delivers superior pick up and
acceleration. Performance meets economy
with Mahindra’s Direct Injection (DI) turbo diesel engine that pumps out 45 HP (34
Kw @ 3750 rpm) power and still gives a mileage of 23.5 kilometres to a litre
with fuel smart technology. The Supro Van also boasts of best in class 5 Speed
Gear Transmission and electronic power steering for a more pleasurable driving
The Supro Maxitruck is also
powered by Direct Injection (DI) turbo diesel engine. Further with its power of
45 HP (34 Kw @ 3750 rpm), a mileage of 22.4 km/l and a top speed of
approximately 95 Kmph, the Supro Maxitruck will deliver great value to the
customer. Further, the Supro Maxitruck offers 1000 kg payload and 8.2ft cargo
box. Equipped with a bigger R13(33.02 cm) tyres and a 4.7m turning radius the
Supro Maxitruck offers ease of driveability and load carrying capacity even on
narrow city lanes. All these will help in aspects such as carrying higher load
effortlessly, lowering the fuel cost and enabling a faster turn-around time for
the customer thereby improving his earnings.
Speaking at the launch, Pravin
Shah, President & Chief Executive (Automotive), Mahindra & Mahindra noted,
“At Mahindra, we have regularly created disruptions in the market and the
simultaneous launch of two all new Supro products is a clear validation of our
approach. A true ‘Make-in-India’ vehicle platform, both the vehicles are all
set to redefine their respective categories. Being a listening organisation, we
have taken a significant leap by comprehensively addressing the needs of the
customers in both people as well as cargo movement with the launch of Supro
platform. I am confident that as with other Mahindra products, the Supro will
go a long way in helping our customers prosper in life in line with our
Mahindra Rise philosophy”.
Targeted at two different
customer segments, the Supro Van and Supro Maxitruck are set to redefine norms with
their distinct offerings. It can be used
as a personal vehicle for large families in semi urban, tier II & III
towns; as personal cum business application vehicle for traders; and as an
affordable tour & travel vehicle and an additional source of income for
farmers. The other new product from Supro platform, the Supro Maxitruck will
source business from captive as well as market load operators. In fact it will
provide the perfect upgrade opportunity for mini-truck segment and a superior
value proposition option for the maxi-truck segment.
Built at Mahindra’s plant in
Chakan, Maharashtra, the Supro platform has undergone rigorous and full test
cycle runs and has been validated on all performance, safety and reliability
parameters. It also comes with a warranty of 2 years/60,000km (whichever is
earlier) and will be available in colour options of Metallic Brown & Red,
Deep Blue and Diamond White. The Supro Van will be available in 3 variants
namely VX (Base Variant), LX (With Power Steering), ZX (With Power Steering
& AC) and the Supro Maxitruck also will be available in 3 variants T2 (Base
Variant), T4 (With Power Steering), T6 (With Power Steering & AC)
Mahindra & Mahindra
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