Escorts-Tata takes tractor retailing model in Cambodia to a new level

Escorts Limited, India’s leading tractor manufacturer, along with Tata International, its Cambodian business partners for tractors, has launched their exclusive Farmtrac showroom in Kampong Thom Province, Cambodia. This is the latest showroom after their benchmarked exclusive set up in Phnom Penh and many other franchise sales & service points across the nation. With state-of-art farm technology, modern features, and stylish looks, Farmtrac tractor being retailed from these showrooms are now set to revolutionise the retailing format in Cambodian tractor market. 

The new Farmtrac showroom in Kampong Thom province will offer four wheeled tractors that range from 45 HP to 80 HP. Launch of this Farmtrac outlet is a boon for Cambodian farmers engaged in cultivation of paddy, sugarcane, palm and rubber plantations in the country. Escorts Ltd. has already sold more than a million tractors worldwide and is now eyeing Cambodia with a long term strategic perspective on entire South East Asia.

Rajesh Kumar, Vice President International Business, Escorts Agri Machinery said, “With the inauguration of this Farmtrac Sales-Service- spares facility in partnership with Tata International, Escorts reinforces its commitment to Cambodian farmers of bringing prosperity and livelihood to their doorstep. The new Farmtrac outlet is aimed towards setting new standards of customer delight by making available a host of world class agri machinery solution in upcountry location”