Mahindra & Mahindra Ltd
has launched its all new small commercial vehicle Jeeto from its Zaheerabad
plant in the state of Telangana. Jeeto is the first ever product in its
category with a modular range of 8 mini-trucks to cater to the varied needs of
the sub 1 tonne load segment customers. Priced competitively, Jeeto starts at
Rs. 2.32 lakh (ex-showroom Telangana for BSIII) and will be available in S, L
& X series, catering to mini-truck, micro-truck and 3 wheelers customers.
The extended facility of the
automotive plant was inaugurated by Chief Minister of Telangana K Chandrashekar
Rao on April 22, 2015.
According to a company
release, the Jeeto will be a game changer in last mile distribution with its
modular range, as it offers multiple options to choose from - 2 powertrains of
8.2 kW (11 HP) and 11.9 Kw (16 HP), 2 payloads of 600 and 700 kgs and 3 deck
lengths of 1630mm (5.5ft), 1780mm (6ft) and 1930 mm (6.5ft).These combinations
will be available across a range of 8 mini-trucks, namely S series (S6-11,
S6-16), L series (L6-11, L6-16, L7-11, L7-16) and X series (X7-11, X7-16) and
will lend the Mahindra Jeeto an unmatched versatility and superior efficiency
to haul goods across different segments.
Powered by m_Dura, an all-new
Direct Injection (DI) diesel engine from the Mahindra stable, Jeeto delivers
fuel efficiency of upto 37.6 km/l. Further coupled with lower maintenance cost
and the ability to carry varied load options effectively, Jeeto, will deliver
upto 30%* higher profit than its nearest competitor.
Dr Pawan Goenka, Executive
Director, Mahindra & Mahindra Ltd. said, “At Mahindra we have regularly created
disruptions in the market with our alternative thinking and the Jeeto with its
unique value proposition is a clear validation of this philosophy. A true
‘Make-in-India’ vehicle with a modular platform, the Jeeto is poised to
redefine the landscape of the small commercial vehicle industry within India
and drive positive change by providing its customers with a higher earning
potential. It is also a matter of pride for us that through the launch of this
product, we are able to participate in the industrialization of the newest
state of India, Telangana”.
Pravin Shah, President &
Chief Executive, (Automotive) Mahindra & Mahindra, mentioned, “Being a
listening organisation, we have identified specific need gaps amongst the
customers in the sub 1 tonne category, through various consumer insights and
feedback. To fulfill these latent and existing customer needs we have launched
the Jeeto, India’s first modular small commercial vehicle with multiple
options. This vehicle will play a significant role in last mile distribution
and will be a compelling option for both stand operators and small and medium
scale businessmen and traders, with higher earning potential and better
mileage. We are sure, as with other Mahindra products, the Jeeto will go a long
way in helping our customers prosper in life in line with our Mahindra Rise
Jeeto also comes with warranty
of 2 years/40,000km (whichever is earlier). It will be available in 5
attractive colours of Diamond White, Sunrise Red, Mango Yellow, Ultramarine
Blue and Premium Biege.
Source: Mahindra & Mahindra
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