JD Power Award for New Holland Agriculture

J.D. Power Asia Pacific has awarded New Holland Agriculture with the India Tractor Customer Satisfaction award owing to the company’s after sales service leaving customers satisfied as per studies conducted by a team of researchers.

The company scored a total of 794 in the India Tractor Customer Service Index done by J.D. Power Asia over the industry average of 774. The study was based on responses from 4,789 owners in India who purchased a new tractor between July 2012 and November 2013. The studies were fielded between July and November 2014 in 14 states across the country.

The India Tractor Customer Service Index Study measures customer satisfaction with the after-sales process at authorised service centers among tractor owners. Overall customer service satisfaction is based on a combined score of the service satisfaction index and parts operation index. The service satisfaction index examines satisfaction in four key measures (listed in order of importance): service quality; service initiation; service engineer; and service handover. The parts operation index examines satisfaction across five attributes, including availability of parts, speed of parts delivery and parts value for money, amongst others.

For the first time in the segment, J.D. Power has examined the product performance and service provided to tractor customers. Their data and insights are used by companies to improve quality, satisfaction and business performance, and by consumers to make more informed purchase decisions.