Strengthening Fieldmarshal’s compact tractor position
The launch also strengthens Fieldmarshal’s presence in India’s specialised compact tractor category through its Shridev tractor brand. The below-20 HP tractor segment represents approximately 3% of India’s overall tractor market, with annual industry volumes estimated at approximately 40,000-45,000 units.
Fieldmarshal currently participates in this category through its Shridev 12 HP, 15 HP and 18 HP tractor range and aims to progressively build towards a 10–15% share of India’s below-20 HP tractor segment over the next three years. The company plans to introduce tractors up to 30 HP in the near term, while its longer-term R&D roadmap extends towards tractors up to 100 HP.
The objective is to progressively develop Shridev from its current strength in compact tractors into a broader tractor brand spanning multiple horsepower categories for both Indian and international markets.
Building for Indian and international markets International expansion forms an important part of Fieldmarshal’s future strategy. With Fieldmarshal products already reaching more than 60 countries, the company is currently developing Euro V-compatible engines for export markets, with a future development roadmap extending across higher horsepower categories up to 100 HP.
Fieldmarshal also intends to progressively develop and export tractors up to 100 HP, strengthening opportunities with overseas distributors, agricultural-equipment manufacturers and OEM customers.
The Group’s longer-term growth strategy extends well beyond its traditional engine and agricultural businesses. Fieldmarshal intends to progressively diversify across multiple product categories, technologies and industry segments, spanning advanced engines and tractors, agricultural mechanisation, garden tools and implements, water solutions, clean energy & energy storage through Fieldmarshal–Voltuel, and cleaning & infrastructure solutions.
By leveraging its established manufacturing, engineering and R&D capabilities, the Group aims to build a diversified portfolio serving agricultural, residential, commercial, industrial, infrastructure, transport, municipal, government and institutional markets in India and internationally.