Ascenso – one of India's fastest growing off highway tyre brands –announced a significant strategic expansion into the mining segment through its All Steel Radial Off The Road (ROTR) portfolio, designed, engineered and manufactured in India. The move addresses a gap that has long existed in the Indian market: large format mining tyres of this scale have historically been sourced almost entirely from overseas manufacturers, with very few companies anywhere in the world, and virtually none in India, designing and building giant OTR tyres domestically. The announcement marks a defining milestone in Ascenso's evolution, from a globally recognised Agriculture, Forestry and Construction (AFC) tyre specialist into a technology driven performance brand for India's, and the world's, most demanding earthmoving and mining applications.
Supporting this expansion is a focused investment of US$100 million, dedicated exclusively to building world class All Steel Radial (ASR) tyre manufacturing capability at Ascenso's production facility in India. The investment spans advanced manufacturing infrastructure, specialised radial production technology, product development and testing capability, engineering talent, giant tyre manufacturing infrastructure and future capacity expansion – all built and staffed within the country.
Beginning with 25 inch tyres, Ascenso's mining portfolio has rapidly expanded to include 49 inch giant mining tyres, with even larger sizes already under development, enabling the company to serve applications ranging from construction and quarrying to large open pit mining operations. The company notes that this makes it only the second Indian tyre brand, and the fifth globally outside China, to venture into giant tyre manufacturing with its own in house design and development capability – a distinction that reflects the growing depth of engineering capability being built within India, in a segment long dominated by global majors and Chinese manufacturers. Ascenso's long term vision is to build one of the industry's most comprehensive radial mining tyre portfolios, engineered in India and supported by continuous innovation.
“India's mining sector is scaling up like never before, and the equipment that powers it needs tyres that can match that ambition. Building this capability in India, for India as well as the rest of the world, has been central to our thinking from the start. Our US$100 million investment is about building world class radial mining tyre engineering and manufacturing capability within the country, not simply adding capacity. We want Indian mining operators to have access to global standard performance without having to look overseas for it, and we intend to compete on that performance, not on price alone,” said Yogesh Mahansaria, Managing Director, Ascenso Tyres
“Over the past four years, our foundation in Agriculture, Forestry and Construction taught us how important it is to stay close to customers on the ground, and that is exactly the approach we are bringing to mining. We are placing field application engineers directly in India's key mining belts, from the coalfields of Jharkhand and Odisha to the iron ore regions of Chhattisgarh and Karnataka, so that we can respond to real operating conditions as they happen. Reaching 49 inch giant mining tyres, engineered here in India, is a significant milestone, not just for Ascenso but for what Indian manufacturing is capable of in this space. We see this as the start of a long term commitment to mining customers in India and around the world,” added Dhaval Nanavati, Chief Executive Officer, Ascenso Tyres.
Looking ahead, Ascenso has laid out a multi year roadmap for its R OTR range that extends into 2027 and 2028, progressively adding sizes and patterns across mining, earthmoving and loader applications. The company says this roadmap reflects a long term, sustained commitment to the mining segment, in India and globally, consistent with its broader philosophy of ‘Never Stop Rising.’