Rapido, India’s leading mobility platform, recently unveiled its new brand identity, marking a significant milestone in its journey from a pioneer in bike taxis to a comprehensive, multi-modal mobility ecosystem. The refreshed identity, headlined by a sleek, modern logo, transitions away from the company's original bike-centric imagery to a wordmark-focused design that reflects its expanded service portfolio.
The brand refresh is a direct response to Rapido’s rapid diversification beyond its origins. While the brand was born as a bike taxi service, it has evolved into an all-encompassing platform that facilitates over 5 million rides daily across more than 400 cities. The rebrand comes at a time when Rapido has significantly expanded beyond its origins. What began as a bike taxi service has today become a one-stop mobility destination, enabling over 50 million rides across 400+ cities. The platform now spans bike taxis, auto-rickshaws and cabs, alongside adjacent services such as parcel deliveries and travel bookings such as flights, hotels, buses, and trains via its integrated OTA offering, all under one unified app experience.
By retiring the bike icon from its logo, Rapido is making a clear statement: the brand has outgrown a single mode of transport and is stepping confidently into its role as India’s everyday mobility companion.
“Our new brand identity is a milestone that mirrors the scale and diversity of the millions of journeys we facilitate every day,” said Pawandip Singh, Chief Marketing Officer, Rapido. “Rapido has always stood for simplifying travel and making it affordable for all. By evolving our visual language, we are reinforcing our promise to be the 'Wheels of Bharat'—moving beyond our origins to provide a truly integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between,” he added.
Beyond mobility, Rapido has emerged as a powerful livelihood enabler. The platform today supports over 30 lakh captains across categories, leveraging a SaaS-driven, tech-first framework to create flexible, sustainable earning opportunities. With deep penetration across tier 2 and tier 3 markets, Rapido has become a critical economic engine, enabling income generation at national scale and redefining what independent work looks like in modern India.
The new brand identity will be rolled out across all consumer touchpoints, including the Rapido app, captain ecosystem, marketing campaigns, digital platforms and on-ground assets in the coming weeks.