Motors has launched three new next-generation heavy trucks from its Prima range
of commercial vehicles in Qatar, along with its partners, Al-Hamad Automobiles.
Having been extensively tested to confirm with standards of the Gulf region in
terms of power, durability, payload, emissions and safety, these
next-generation world-class trucks from Tata Motors, will continue to offer the
Tata Motors advantage of lowest total cost of ownership to customers, according
to a company statement.
Motors conceived the Tata Prima in 2008. Tata Prima has been built with
technical inputs from across the world – an Italian cab design, engine
technology from the USA and Europe, gearbox expertise from Germany, chassis
frame know-how from Mexico, sheet metal dies from Japan and Korea, combined
with Swedish precision on a robotic weld line, hence is also referred to as the
models introduced in Qatar are –Tata Prima 4438S (4X2) tractor head, Tata Prima
4038K (6X4) Construction tipper and Tata
Prima 4738K (8X4) On & Off Road tipper
Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors,
“The launch of the Tata Prima brand in Qatar, is an important milestone in Tata
Motors’ continued expansion in the Qatar market and the GCC region. A new
next-generation range of commercial vehicles by Tata Motors, the Tata Prima
brand is shaped by technology, know-how and expertise from across the globe.
The range being launched today is world-class in every sense, giving the Qatari
customer competitive business advantages, with the trusted credentials of the
Tata Motors brand.”
went on to add, “We cherish our partnership with Al-Hamad Automobiles, a
company with proven strengths and experience in the commercial vehicle market
of Qatar. Al-Hamad has been our partner for almost 15 years now and though this
partnership we are geared up to deliver a blend of high quality and unique value
to the Qatari customer.
driveline of all 3 vehicles comprises of the latest engine technology from
Cummins Inc. with an output of 380HP, with transmission and axle technology
from leading aggregate manufacturers across the world. The new-age range from
Tata Motors, offers faster turnaround time and enhanced profitability for
business, making it an ideal work horse for movement of goods and materials
across distances or even doing the harshest duty at construction sites.
Prima also offers completely new stylised interiors, with a focus on driver
comfort. Besides the mechanics of the vehicle, the uniqueness of the Tata Prima
is that its cockpit is both functional and attractive, with a separation in
terms of the drivers working and living area. The cabin is air-conditioned with
ample amount of space for the occupant, including reclining seats with arm
rests for added comfort, an adjustable steering system, for best possible
control in all conditions and a music system, with Global Positioning System
(GPS) as a standard feature.
Source: Tata Motors
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