Commenting about the launch, Nikhil Nanda, Chairman & Managing Director said, “The new product launches are in-line with our vision to establish ourselves as a formidable player in the domestic tractor market, by bringing engineering excellence, cutting-edge technology and high-quality features in our product offerings. The new Kubota MU-4201 and upgraded versions of Kubota MU-4501 and MU-5502 complement our existing offerings under the Farmtrac and Powertrac brand well, they will further strengthen our position in the 41-50 HP market segment in India.”
Sharing his thoughts, Akira Kato, Deputy Managing Director said, “The new products are targeted at the 41-50 HP segment in India, which today constitutes about 60-64% of the total domestic market. The new MU-4201 is designed for the farmer looking for premium features across diverse agricultural applications, including for haulage.”
Describing the market strategy, G S Grewal, CO, Tractor Business Division said, “The new Kubota MU4201 tractor offers a high-quality product to the farmer looking to upgrade from 35 HP to 41-50 HP segment. We plan to introduce the tractor across India, and especially strengthen our existing market position in Maharashtra, Madhya Pradesh, Telangana, Uttar Pradesh, Rajasthan and Haryana. Further, the upgraded Kubota MU4501 and MU5502 now offer the best-in-class hydraulic lift, in addition to their existing premium features.”