Ashok Leyland, the Indian flagship of the Hinduja Group, commenced the 'Dream Drive' from Bengaluru as part of its momentous 75th-year anniversary celebrations. The drive, which was kicked off on July 23, 2023, is an expedition to various cities and dealerships across India, culminating at the company's manufacturing plants across the nation. Ten vehicles will be traversing the length and breadth of the country on five different routes.
Starting from Bengaluru, Mumbai, Leh, Kolkata, and Dibrugarh, the drive will travel through key locations around the country. The Bengaluru to Ennore drive was flagged off and the other four 'Dream Drives' - Mumbai to Alwar, Leh to Pantnagar, Kolkata to Hosur, and Dibrugarh to Bhandara will follow in quick succession. The drive aims to celebrate the company's enduring relationship with the nation in many dimensions.
Along the way, Ashok Leyland will engage with its extensive network of dealerships, a direct connection with its valued customers and gather insights from the years of experience of the Commercial Vehicle ecosystem.
Dheeraj Hinduja, Executive Chairman, Ashok Leyland said, “Today, as we embark on the 'Dream Drive' to mark the momentous 75th Year Anniversary Celebrations of Ashok Leyland, we reflect upon the journey that has run parallel to the development of our Nation. The ‘Dream Drive’ represents our renewed pledge to further shape the future of the CV Industry to support India’s economic development for years to come”.
Shenu Agarwal, MD and CEO, Ashok Leyland said, “As we commemorate our 75th anniversary, we are grateful to all of our customers, employees, and partners who have been an integral part of our journey. The 'Dream Drive' is a unique opportunity for us to connect with them personally, and express our gratitude for their unwavering support, and association for seven and a half decades of nation-building.”
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