Escorts to market Ferrari tractors in India

Homegrown tractor maker Escorts Limited has inked a partnership with Italian company BCS S.p.A to distribute and sell the specialty Ferrari brand of tractors in India. The first product being launched under the partnership is a 26 HP model of the Italian firm which will initially be available at selected dealerships in Maharashtra for Rs. 8 lakh. In the next phase, this hi-end tractor will be available in other cities too. Initially imported as a CBU from its Italian plant, the high-end tractors might be assembled by the Indian firm later if the volumes build up. Speaking on the occasion, Rajan Nanda, Chairman and Managing Director, Escorts Ltd. noted, “The Indian agriculturist has evolved from just being a subsistent farmer to the one with an entrepreneurial bent of mind. Today, he is looking for equipment that is high on precision and output. Escorts is prepared to partner the forward looking Indian farmer in all facets of his aspirations. The products that we are launching today are a reflection of how Escorts would continue to bring in international technology and design standards to the Indian tractor market.” According to the press statement issued by Escorts, “Ferrari brings tractor technologies to India that the country has never seen before. These include the all four equal-sized wheels, oscillating chassis system, all-time 4 wheel-drive, front-engine mounting for super-low turning radius and an ideal weight distribution. Starting with a 26 HP model suited for the advanced needs of Indian orchard and vineyard growers, the Ferrari is now available in Maharashtra and soon will be extended for sales in rest of the country.”