According to the Federation of Automobile Dealers Associations (FADA) Vehicle Retail Data for May’23, tractor sales have grown by 10 per cent YOY. Mahindra & Mahindra is the absolute leader in tractor sales in the country and along with its Swaraj Division, it holds more than 40 per cent market share in the Indian tractor market.
CATEGORY
MAY'23
MAY'22
YoY % (2022)
TRAC
70,739
64,528
9.63%
Source: FADA Research
Tractor OEM
Market Share (%) MAY'23
Market Share (%) MAY'22
MAHINDRA & MAHINDRA LIMITED (TRACTOR)
15,833
22.38%
11,965
18.54%
MAHINDRA & MAHINDRA LIMITED (SWARAJ DIVISION)
12,765
18.05%
8,794
13.63%
TAFE LIMITED
8,921
12.61%
7,537
11.68%
INTERNATIONAL TRACTORS LIMITED
8,839
12.50%
7,064
10.95%
ESCORTS LIMITED (AGRI MACHINERY GROUP)
7,664
10.83%
5,825
9.03%
JOHN DEERE INDIA PVT LTD(TRACTOR DEVISION)
5,159
7.29%
3,892
6.03%
EICHER TRACTORS
4,500
6.36%
4,110
6.37%
CNH INDUSTRIAL (INDIA) PVT LTD
2,856
4.04%
2,291
3.55%
KUBOTA AGRICULTURAL MACHINERY INDIA PVT.LTD.
1,635
2.31%
1,412
2.19%
FORCE MOTORS LIMITED, A FIRODIA ENTERPRISE
289
0.41%
304
0.47%
V.S.T. TILLERS TRACTORS LIMITED
281
0.40%
364
0.56%
PREET TRACTORS PVT LTD
260
0.37%
398
0.62%
INDO FARM EQUIPMENT LIMITED
246
0.35%
358
0.55%
Others
1,491
2.11%
10,214
15.83%
Total
100.00%
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