Tractors, part of Mahindra Group, one of the leading brands in the Indian
Tractor industry, rolled out its 20th lakh tractor from the company’s Plant in
Mohali, Punjab. This milestone is a testament to the customers’ trust and
confidence in the brand Swaraj.
Chavan, CEO, Swaraj Division, M&M Ltd rolled out the 20th lakh tractor in a
special ceremony attended by employees. Speaking on the occasion he said, “This
achievement has further cemented brand Swaraj’s reputation of being reliable
and one of the fastest growing brands in the domestic tractor market over the
past few years. We are thankful to all our customers and stakeholders for their
wholehearted support towards the growth of this brand.”
its inception in 1974, the first milestone of 10 lakh tractor production was
achieved in 2013. Now within a span of just nine years, we have accomplished 20
lakh tractor production in 2022, which is a testimony of the faster growth of
the brand Swaraj. What makes this achievement more remarkable is the fact that
this has come when the industry was going through unforeseen challenges due to
the pandemic in the last couple of years.
Sikka, President, Farm Equipment Sector, M&M Ltd said, “This journey to
reach the 20 Lakh production mark today has been challenging and exciting for
us. We are happy that over the years Swaraj has been able to make a significant
contribution to the lives of Indian farmers. Going ahead we look forward to
providing more agri-based solutions and enabling mechanisation. This
achievement is another stepping stone towards living our purpose of Transform
farming and enriching lives”.
manufactures tractors in the range of 15HP to 65HP and provides complete
mechanisation solutions. The tractor major has also become a pioneer in
horticulture mechanisation by recently introducing CODE by Swaraj, a
multi-purpose farm machine. Currently, Swaraj has two fully functional tractor
manufacturing plants, its own Foundry & R&D all located in Punjab,
while another new manufacturing plant of Swaraj is also coming up in the state.