India Commercial Vehicles Pvt. Ltd. (DICV), a wholly-owned subsidiary of
Daimler Truck AG (“Daimler Truck”), announced the inauguration of a new
BharatBenz sales, service and spare parts (3S) touchpoint in Leh, the capital
city of the Ladakh region.
1000 square-feet ‘PAL Trucking’ facility is the highest-altitude 3S facility of
BharatBenz in the country and is situated on the Manali-Leh highway.
Krishnamurthy, Vice President, BharatBenz Marketing, Sales and Customer Service
said, “We are pleased to inaugurate our highest 3S touchpoint with PAL Trucking
on the highest motorable region in the world. The capability, reliability and
comfort of BharatBenz trucks has won us many customers in the challenging,
high-altitude terrain of the Ladakh region. We are proud of our partnership
with PAL Trucking, which has rapidly expanded its presence in the Jammu &
Kashmir region with five sales and service touchpoints in a short period of
time. We see an increasing demand for our heavy dutytrucks in the J&K
region as our products have proven their mettle in the harshest conditions
while consistently contributing to the infrastructure development of our country.
With this new outlet, our network footprint increases to 280 touchpoints.”
has nearly a hundred trucks of various configurations operating in the Ladakh
region and are becoming increasingly popular amongst Indian customers for their
proven high standard of safety, low cost of ownership and reliability in tough
environments. This BharatBenz 3S facility on the Manali-Leh highway is
strategically located to reduce service time so that more vehicle uptime is
Nishant Luthra, Dealer Principal and Managing Director of PAL Trucking said,
“In the past year with BharatBenz, we have seen the brand grow both in terms of
technology and products, delivering on the constantly evolving consumer
demands. Adding to our existing strong network, the new BharatBenz dealership
in Leh will provide comprehensive commercial vehicle solutions to vehicles
plying in and through the high altitude of the Himalayas. Customers can be
assured of the best sales advice and state-of-the-art ‘Proserv’ aftersales
state of the art 3S facility is equipped with six well-trained technicians and
two Mobile Service Vans to support BharatBenz customers in and around Leh,
Pengong, Shyok, Nubra Valley, Siachen, Janskar, Kargil, Hanle, Chushul.
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