& Mahindra (M&M) announced the launch of the Bolero MaXX Pik-Up, a new
brand of pickups catering to the transport and logistics needs. The company
unveiled the brand with the launch of the Bolero MaXX Pik-Up City 3000 at an
introductory price of Rs 7,68,000 onwards(ex-showroom),
available with a down payment of Rs 25,000 and with
attractive finance schemes.
latest pickup brand boasts of the advanced connected technology – iMaXX
telematics solution, enabling effective vehicle management and maximizing
business productivity. Segment-leading comfort and safety features provide
driver convenience on longer routes. Premium design features such as a new
front grille, new headlamps, and a premium new dashboard with a digital cluster
will accentuate pride of ownership for the business owners.
Nakra, President, Automotive Division, M&M Ltd., said, “At Mahindra, we constantly
strive to influence customers’ life positively and enable them to earn more and
prosper. The All-New Bolero MaXXPik-Up is a futuristic brand loaded with many
category-first features such as the advanced iMAXX technology, turn safe
lights, height adjustable seats, in addition to the powerful and efficient
engine, and class-leading payload capacity. With this new benchmark brand in
the pickup segment, Mahindra once again demonstrates its intention and
capability to offer immense value to its customers.”
Velusamy, President, Automotive Technology and Product Development, M&M
Ltd. said, “Our latest offering, the all-New Bolero MaXXPik-Up is engineered to
tackle the high-demand, always-evolving requirements of the pickup market. We
have equipped it with iMAXX connectivity offerings hosted on Amazon Web
Services, which has unrivalled tech features that help customers monitor and
sweat their asset better. All-New Bolero MaXXPik-Up City 3000 is equipped with
a drivetrain that is powerful and offer a higher payload capacity of 1300 Kg
yet offers exceptional fuel efficiency of 17.2 km/l*. With this new benchmark
among pickups, Mahindra once again demonstrates its intention and capability to
revolutionize the pickup segment.”
MaXXPik-Up City 3000 is engineered and designed to deliver MaXX profit with
class-leading mileage of 17.2km/l, critical in today’s high fuel-price
sensitive market. The trusted m2Di engine from Mahindra offers best-in-class
torque of 195Nm and 48.5kW (65 hp) of power.
urban transportation needs, the Bolero MaXXPik-Up City 3000 offers a higher
payload capacity of 1300 Kg, the widest cargo dimensions in the category -
1700mm, over-slung suspension, and best in category R15 tyres for better
loading stance. Additionally, its lower operating cost further boosts savings
and income for the customers.
Bolero MaXXPik-Up City 3000 comes in three body colour options: Gold, Silver,
and White, with a warranty of three years/one lakh km and a longer service
interval of 20,000 km. Mahindra is also offering an optional 3-year / 90000 km
free preventive maintenance service.
all-New Bolero MaXXPik-Up is set to further consolidate Mahindra’s dominance in
the pickup segment in India. With a 60% market share in Q1 F23 in LCV 2T to
3.5T category, Mahindra has been at the forefront of introducing several
class-leading products and technologies in the category to fortify its
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