Tata Motors formally announced the launch of Tata Delight, a customer loyalty programme for owners of its commercial vehicles. Tata Motors is the first company in the commercial vehicles industry to launch this unique engagement initiative. At the launch of Tata Delight, Ravi Pisharody, President – Commercial Vehicle Business Unit, Tata Motors said, “We thank our esteemed customers for their long-standing support to the Tata brand to create an even deeper customer connect, and take our relationship with customers to the next level, we have launched the Tata delight programme. We believe this initiative will further strengthen our bond with customers.” Tata Delight is a loyalty programme for all Tata Motors commercial vehicle customers, both existing and new. It offers customers a host of distinctive facilities across all Tata Motors dealerships, sales outlets, and Tata Motors’ authorised service stations. Once enrolled in the programme, the member will receive a Tata Delight Owners Card and as many Tata Delight Chassis Cards as the number of vehicles a customer owns and wants to enroll for. While the Tata Delight Owners Card can be used to earn and redeem points, Tata Delight Chassis Card will only accumulate points earned against spends on the vehicle registered in the programme.
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