India Commercial Vehicles Pvt. Ltd. (DICV), a wholly-owned subsidiary of
Daimler Truck AG, announced its achievement of 48% growth in wholesales in 2021
by selling 14,222 trucks. The manufacturer of BharatBenz trucks and buses,
despite significant supply chain headwinds, rising input costs and impact of
the pandemic, recorded 125% growth in exports last year, its highest-ever, and
also highest-ever sales of parts.
Arya, Managing Director & CEO, Daimler India Commercial Vehicles said,
“2021 was a remarkable year for DICV. We turned challenges into opportunities
and achieved more than what we targeted. Despite supply chain headwinds, rising
input costs, rising fuel prices and the impact of the pandemic, we closed the
year with a 48% increase in domestic wholesales and achieved highest-ever
growth in exports of trucks, buses and parts. Our gritty performance was a
result of meticulous planning and execution. DICV and BharatBenz complete 10
years in the Indian market in 2022 and we are geared up for a sustainable
growth this year”
continued to expand its sales and service network for BharatBenz across India
and exceeded 270 touch points last year. The manufacturer is expanding its
network footprint further to multi-tier markets in India as part of its planned
outreach for BharatBenz.
and BharatBenz are riding on the strong foundation established in the last 10
years and now, the truck and bus manufacturer is gearing up to make the shift
to a technology-focused future with sharp out-of-the-box strategies that are
crafted to give the company a new scale and newer target customer groups. This
will be driven by the newly set up DICV Transformation Office and a Global
Capability Centre (GCC) that will drive strategic projects that are transformational
in nature, with an aim to multiply and enhance revenue streams.
leadership is redefining its mid and long term strategy keeping in mind the
nature of the market of the future, and the opportunities that come along with
it. Its strategy for the coming years is based on in-depth studies of consumer
trends, the growth curve of the commercial vehicles industry and the technology
that is necessary to enhance products, engineering, customer satisfaction and
reduced total cost of ownership (TCO).
Arya added, “We have entered 2022 with great confidence and we expect this year
to be even better than the last couple of years, without ruling out unexpected
challenges. 2022 is also a significant year for us as we start a new decade in
the Indian market with fresh thinking and out-of-the-box strategies for a new
paradigm in mobility.”
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