& Mahindra Ltd. has announced its partnership with CSC Grameene Store for
its Small Commercial Vehicle (SCV) range of products.
a part of this association, the CSC Village Level Entrepreneur (VLE) network
will serve as M&M touchpoint in over seven lakh villages across India,
further aiding and simplifying the process of enquiries and purchases. This
will be processed digitally by the VLE to facilitate information, test drive
and/or delivery by an authorized Mahindra dealer. The service is available
on the announcement, Amit Sagar, Business Head – SCV at Automotive division,
Mahindra & Mahindra Ltd., said, “With the growing internet penetration
facilitating better access to information, this partnership is a suitable step
to further strengthen our rural foothold and there is no better partner than
CSC Grameene Store to help us improve our customer experience. We are
increasingly focusing on digital solutions and are confident that the
availability of skilled VLEs will provide the desired confidence and comfort to
our customers throughout their association with Mahindra. It will not just make
buying more convenient but also help us connect deeply with our customers.”
partnership will harness CSC Grameen’s digital platform to facilitate Mahindra
vehicle enquiries and real time online lead transfer to M&M from deep rural
pockets. Using CSC’s path breaking digital tools, the Village Level
Entrepreneurs (VLEs) would explain product features to customers and share the
purchase intent with M&M for further action by authorized Mahindra dealers.
are delighted to have strategic tie-up with Mahindra & Mahindra Ltd. CSC
Grameene Store has been a path breaking Government of India initiative to
enhance customer convenience by taking products and services to the customer’s
vicinity using technology as a tool. We are confident that this tie-up will
further enhance customer experience and help him buying Mahindra Small
Commercial Vehicles in deep rural geographies. The association with Mahindra
will also enhance CSC's horizon with an opportunity to help sell India's
leading small commercial vehicles. The son of the soil VLEs will further
facilitate Mahindra's Jeeto and Supro enquiry at the customer’s doorstep,” said
Mr. Raja Kishore, Chief Operating Office, CSC Grameene Store.
SUPRO Profit truck range is developed on the successful Supro platform. It is
affordable, more powerful, boasts of a greater payload capacity and higher
mileage and thereby higher profit to the customers. The SUPRO Profit truck
range comes in both diesel as well as CNG fuel options. The Jeeto brand
launched in 2015, has been a great success and a choice of over 2 lakh happy
customers. It is a strong offering in <2Ton load category which comes with
multi fuel options of Diesel, CNG & Gasoline and in two different deck
sizes providing array of options to customer.
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