Atul Auto Ltd is the first amongst leading 3 wheeler OEMs
to partner with CSC Grameen eStore, an e-commerce initiative by CSC eGovernance
Services India Ltd to promote digital ordering and delivery in rural areas.
As a part of the partnership, the automaker's product
range will be listed on CSC Grameen eStore and made available to potential
customers in hinterlands and deep rural areas through aspirational VLEs
(village level entrepreneurs).
The joint digital
launch was done by Dr. Dinesh Tyagi, MD-CSC SPV, Raja Kishore, COO - CSC
Grameen eStore, Niraj Chandra, Director, Atul Auto Ltd, and Pushkar Sinha, VP
Sales, and Marketing, Atul Auto Ltd.
said, "Atul Auto Ltd has developed
a robust process to generate demand for its wide range of three-wheeled
products through VLEs who will help list the products on CSC Grameen eStores.
The VLEs will further promote, generate inquiries, and facilitate the sale to
end customers in rural areas through the support of the nearest Atul Auto
Pushkar Sinha of Atul Auto Ltd, said, “There are more
than 5000 tehsils and talukas in the country and marketing our wide product
range of CNG, LPG, Diesel and electric three-wheelers through the CSC Grameen
eStore network of VLE’s presents an exciting opportunity to reach untapped
markets. It is also a win-win situation for the VLE’s who have been mapped with
our vast network of more than 500 touch points across 22 states."