satisfaction is 20 points lower (on a 1,000-point scale) among owners younger
than 35 years of age, compared with those who are older than 35 years,
according to the latest J.D. Power 2018
India Tractor Product Performance Index (PPI) Study. Additionally, owners
younger than 35 years of age are less likely to recommend their tractor brand
to a colleague or friend than are their older counterparts. Nearly two-thirds
(63%) of younger buyers say they “definitely would” recommend their tractor
brand to friends and relatives, compared with 68% of older buyers who say the
Tractor owners’ overall
satisfaction with product performance improves to 841 from 823 in 2017,
illustrating a second consecutive year of improved satisfaction. The increase
in satisfaction is observed in both the machine performance and quality and
“Younger cohorts in rural
India are increasingly less influenced by word-of-mouth referrals in their
new-product purchase decision and are evaluating products and services on
several aspects before finalising their purchase, while also displaying lower
brand stickiness,” said Yukti Arora, Practice Lead at J.D. Power.
“With a multitude of choices
available, greater information accessibility and strong desire to explore
different options, the younger generation of tractor buyers is relatively
harder to please. Thus, the success of tractor manufacturers in attracting and
retaining the attention of this new generation of buyers hinges on creating
value that resonates with them. This set of progressively informed and
demanding customers is exerting pressure on OEMs to exhibit unprecedented
agility in delivering at a pace that matches their heightened and continually
evolving expectations,” noted Arora.
The study also notes a high
increase in cross-shopping rate among new tractor buyers over the last 4 years,
with 21% customers stating they considered another tractor brand before buying
their tractor in 2018, compared to only 14% in 2015. “Just being there is no longer
enough to succeed in this market. To navigate through a crowded field of
enhanced product offerings and latest technologies, tractor manufacturers need
to create distinct experiences that stand-out from the clutter. Thinking of
innovative ways of forging long-lasting relationships with customers will help
OEMs to harness the opportunity that the sector presents today” said
are additional key findings of the study:
• Above 50 HP segment posts highest satisfaction: Owners of above
50 HP tractors report the highest satisfaction on both machine performance and
quality and reliability at 871 and 862 respectively, compared with below 31HP
(847 and 841 respectively), 31-40 HP (835 each) and 41-50 HP (845 and 841
• Tyres remain an issue: Excessive or uneven tire wear continues to
be the most frequently reported problem for the fourth consecutive year; it is
also cited as the most bothersome problem by tractor owners.
• Loyalty is up: Overall loyalty and advocacy rates have gone up in
2018, with 58% of tractor owners saying they “definitely would” purchase the
same tractor brand again, compared with 52% in 2017; 65% say they “definitely
would” recommend their tractor brand, up from 56% last year.
Mahindra Swaraj ranks highest in the below 31 HP and 31-40 HP
segments, scoring 864 and 843 points, respectively. Swaraj leads in all seven
machine performance categories in the below 31 HP segment, and in six of the
seven categories in the 31-40 HP segment.
John Deere and Mahindra,
in a tie, rank highest in the 41-50 HP segment with a score of 851 points.
While the former performs particularly well in three of the seven machine
performance categories, the latter leads in the remaining four categories.
New Holland ranks highest in the above 50 HP segment with a score
of 870 points.
The 2018 India Tractor Product
Performance Index Study is based on responses from 3,835 tractor owners across
14 states. The study was fielded from January 2018 to May 2018 and includes
owners who purchased a new tractor between January 2016 and May 2017 from an
Source: JD Power
manufacturer Ashok Leyland has unveiled Innoline, the world’s first BS4 engine
driven by Inline Fuel Pump. It is the latest innovation for commercial vehicles
from Ashok Leyland. After the success of the first mechanical pump for BS3
engines in India, and its iEGR (Intelligent Exhaust Gas Recirculation)
technology, Ashok Leyland has combined both these indigenous innovations to
successfully introduce the inline pump for BS4 engines for the first time in
Innoline combines the
efficiency and performance of the iEGR technology with the simplicity of the
renowned “sada” or ‘Inline’ pump. Ashok Leyland is the only OEM in the world to
achieve this innovative feat, which would bring immense benefits to its
customers. This technology can be upgraded and used for BS6 engines as well.
Innoline, as the name
suggests, is the innovative inline pump or the upgraded “SADA” pump. This
inline pump is well known in the Indian commercial vehicle industry and is
preferred by the drivers and service mechanics alike. Apart from the benefits
of the iEGR technology, like lower cost of operations and no hassles of AdBlue
(Urea), Innoline makes the maintenance of the engine much simpler for the
mechanics, and gives a hassle-free service experience to the customers.
At the 67th International
Motor Show (IAA) Commercial Vehicles in Hanover, technology company and premium
tyre manufacturer Continental presented at its press conference the design tyre
Conti e.MotionPro, which was developed for the electric truck from MAN, the MAN
CitE. Continental’s tyre study combines a striking blue stripe on the sidewall
with a hand-carved profile and blue groove bottoms on the tread. It fits
perfectly into the modern design of the new MAN CitE.
Continental’s experts drafted
and implemented the design of the Conti e.MotionPro based on the layout
coordinated with MAN. During the production of the green tyre at the plant in
Púchov (Slovakia), the sidewall shell was manufactured by hand and “pulse blue”
paint applied to the sidewall while the tyre was heated. The custom-made
profile was then created in a laborious robotic cutting process and refined by
experienced tire carvers in Stöcken, Hanover. At the same time, small rubber
parts were pasted into the grooves by hand. Continental is one of the few tire
manufacturers that can manually produce individual designs in small quantities.
The MAN CitE is characterised
by its ergonomic design with low entry, a consistently flat driver’s cab floor
and easy accessibility. In addition, the low seating position, large glass
surfaces and supporting cameras give the driver and front passenger a clear
view of the surrounding traffic. The brand new electric truck concept, which
was developed in just 18 months, sets standards in terms of workplace
ergonomics, safety and sustainability in urban delivery traffic.
Klaus Kreipe, Head of Original Equipment Truck
Tires at Continental, explains the challenges in tyre development: “Electric
vehicles can temporarily be fitted with conventional tyres. However, the new
powertrains and the new vehicle concepts that are sometimes associated with
them will change the requirements for commercial vehicle tyres. We are
currently making use of partnerships to gain valuable experience for the
development of tyres for electric trucks and buses.”
Together with commercial
vehicle manufacturers and municipal bus companies, Continental wants to develop
tyres with cutting-edge technologies for the start of production of electric
vehicles, Kreipe announced.
Optimising the vehicles’ range
requires low energy consumption, i.e. optimum rolling resistance. New vehicle
concepts can also mean changed center of gravity position, wheel loads and
torques, and thus present potential challenges for the load capacity or wear
resistance of the tyres, for example. Increased load capacity or tractive power
can also result in expanded requirements. Continental would like to develop and
produce tyres specifically for this. Especially with regard to optimised
rolling resistance, the tire producer has many years of experience with - tyres
with reduced fuel consumption and a leading position among the competition.
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