Suzuki India’s mini truck Super Carry is celebrating four years since its
launch in 2016. It was the country’s first light commercial mini-truck
available in petrol and CNG. The Super Carry today has a 20% market share
amongst mini-truck segment in the country.
Suzuki forayed into the commercial segment in 2016 with its first commercial
vehicle Super Carry. The mini truck has empowered more than 70,000 owners with
customised experiences. Shashank Srivastava, Executive Director (Marketing
& Sales), Maruti Suzuki India Limited, said, “Specifically engineered for
the Indian mini-truck customer who values superior mileage, Super Carry has
fulfilled its promises. ….”
Suzuki launched the Super Carry mini truck in 2016.The S-CNG variant was added
in 2017.The BS6 compliant S-CNG variant aligned to the company’s Mission Green
Million was launched in 2020. Super Carry S-CNG variant comes with a unique
bi-fuel engine with 5L petrol tank that provides backup fuel option in case of
an emergency. Sold across 235 cities through over 320 Maruti Suzuki commercial
outlets, Super Carry has recorded a market share of 15% in FY19-20 and nearly
20% in FY’20-21.Super Carry owners vouch for its qualities like best-in-segment
power, mileage, easy maintenance, comfort and high deck load capacity, which
helps enhance their profitability.
Carry customers are a blend of owners-cum-drivers and fleet and captive owners,
who are ambitious and seek respect and identity in their profession along with
profitability. The Super Carry is a practical offering and is used across
multiple applications including E-Commerce, Courier, FMCG and goods
distribution amongst others.
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