vehicle manufacturer Ashok Leyland has launched its range of modular trucks,
AVTR, with i-Gen6 BS-VI technology. The modular platform is a first of its kind
in the Indian CV industry with multiple options of axle configurations, loading
spans, cabins, suspensions, and drivetrains on a single platform for the entire
range of rigid trucks, tippers and tractors in the 18.5T to 55T category. This
enables customers to configure vehicles that are best-suited to their
applications and business needs.
AVTR platform gives the customers a choice to customise their product as per
their requirements, which in turn will deliver better operational economics and
customer delight. For the company, it would mean faster turnaround along with
better market coverage owing to virtually millions of combinations, for any
kind of customer. The modular platform also provides improved safety and better
comfort for drivers, higher reliability and enhanced durability, and is
supported by next Gen i-alert fleet management system with remote diagnostics.
Hinduja, Chairman, Ashok Leyland, said, “Ashok Leyland has always been ahead of
the curve and leads the CV industry in terms of innovation. Our endeavour has
always been to address the needs of our customers and deliver better
profitability for them. The customer centric AVTR, will take our customers to
the next level of trucking and they will reap the benefits of modularity. This
unique modular platform puts us on the global map of CV manufacturers and will
help us in our journey of realising our vision.”
Sondhi, MD & CEO, Ashok Leyland, said, “With the launch of AVTR,we are very
proud that we have achieved the dual challenge of meeting the BS-VI norms and
development of a whole new platform, in one swift move. This gives us an edge
not only in India but globally with its potential to switch between
right-hand-drive and left-hand-drive. AVTR has the potential to deliver any
kind of truck as per the customer’s specific requirement, in a very short time.
This new platform has been extensively tested in different terrains and done
over 6 million kilometres of field running. It truly stands for quality,
reliability and backed with the extensive service network, it is going to give
our customers a huge advantage and in turn catapult us ahead of competition.”
Anuj Kathuria, COO, Ashok Leyland, said, “With
the launch of AVTR, we have taken the lead in terms of technology and
innovation. The customers will have the opportunity to customize their truck as
per their specific application based on load, terrain, application and
operational requirements. We have been seeding some of the vehicles from the
AVTR range, with our select customers and the feedback has been very
encouraging. Early reports from these customers suggest we have successfully
helped them improve Total Cost of Ownership (TCO) including best in class
operation and maintenance cost.”
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