& Mahindra rolled out the 15th lakh unit of its Bolero Pick-up range from
its Kandivali plant in Mumbai, marking yet another milestone for this very
about this new milestone, Rajan Wadhera, President - Automotive Sector,
Mahindra & Mahindra Ltd. noted, “This is a proud moment for us as the
Bolero pick up range crosses the 15-lakh milestone. We would like to thank our
customers for their support which has enabled the brand to grow from strength
to strength. This achievement is a testament to our customers’ belief in the
brand. Today, Mahindra has the most extensive range in this segment and has set
new benchmarks in style, comfort, convenience, technology, and offers
best-in-class value and efficiency to our customers.’’
Wadhera further added, “Being the leader in
the pick-up segment for over two decades, we have made our systems and
processes robust to understand and address the evolving needs of our customers.
In fact, we keep introducing new products and technologies at regular intervals
to enable our customers to progress in life.”
get a range of models to choose from within the Mahindra Pick-up portfolio.
There are four brands namely, Bolero Pick Up, Bolero Maxi Truck, Bolero Camper
and Imperio. The Pickup portfolio consists of a wide spectrum of products and
it helps address the needs of varied segments, without any overlap. The company
also has specialised variants in the range such as the 4WD Pick-ups, CBC
Pick-ups, CNG Pick-ups and customized solutions to offer the desired value to
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