& Mahindra announced that it had become the first Indian tractor brand to
rollout 3 million tractors. Mahindra is currently the world’s largest farm
tractor manufacturer by volume and India’s leading tractor manufacturer for
over three decades.
company achieved this manufacturing milestone during March 2019. This has
further cemented Mahindra’s leadership in the Indian market. It is also the
first Indian tractor manufacturer to have produced over 200,000 tractors in
2018-19, the highest-ever by an Indian tractor brand in a single financial
rolled-out its first tractor back in 1963 through a joint venture with
International Harvester Inc, Mahindra & Mahindra crossed its 1-million
units production mark in 2004. The company then went on to become the world’s
highest selling farm tractor brand by volume in 2009. The Mahindra Farm
Division then completed its 2-million units production mark 9-years later in
2013, achieving the next million units in just 6years in 2018-19, inclusive of
exports, reinforcing the trust that millions of farmers repose in the brand.
over 70 years Mahindra & Mahindra has developed tractors that allow for
multi-functional use in the domestic market, as well as in over 40 countries in
6continents, with the U.S being its largest market outside India. Today
Mahindra has over 14 tractor manufacturing and assembly units worldwide.
Jejurikar, President – Farm Equipment Sector, Mahindra & Mahindra Ltd.
said, “The tractor industry in India has been synonymous with the Mahindra
brand over the last seven decades and the 3 million tractor milestone is a
testimony to the same. We are extremely grateful to our customers for reposing
their faith over all these years. Going forward, we will continue to drive Farm
Tech prosperity through pioneering, accessible and revolutionary farming
technologies, innovation and digitization to transform the lives of farmers and
help them address the growing demand for agri products”.
Mahindra has one of the most comprehensive tractor portfolios in the industry,
including Mahindra’s next-generation tractor platforms – the Mahindra JIVO,
Mahindra YUVO and the Mahindra NOVO. The entire range of products helps serve
the diverse needs of farmers – from land preparation to harvesting as well as
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