Truck and Bus Division (MTB), a part of the Mahindra Group, announced the
commercial launch of the Furio, its brand-new range of Intermediate Commercial
Vehicles (ICVs) with a guarantee of ‘More Profit or Truck Back’.
the company’s entry into the ICV segment, Mahindra & Mahindra is set to become
a full range commercial vehicle player. Furio prices start at Rs 17.45 lakh for
the Furio12 19ft HSD variant and Rs.18.10 lakh for the Furio14 19ft HSD variant
Furio is the culmination of focused efforts over the past four years from more
than 500 Mahindra engineers and 180 suppliers with an investment of Rs. 600
crore. It is notable that earlier MTB had introduced its Blazo range of heavy
commercial vehicles with the popular ‘Mileage Guarantee’, which subsequently
helped double its market share.
vehicles were launched in the presence of Dr. Pawan Goenka, Managing Director,
Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra and Vinod
Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Divisions,
Mahindra & Mahindra Ltd. Dr Goenka
said, “The launch of the new Furio range of ICV trucks with an unprecedented
customer value proposition of “Get More Profit or Give the Truck Back”, is a unique
and pioneering promise, which reflects our serious commitment to the segment
and confidence in our product. It is also an outcome of substantial investments
in the CV business. Today we are probably the first and possibly the only CV
brand in the world to have an end-to-end presence from 3 wheelers to 49 T
truck. With Pininfarina design, the Furio is set to be a game changer for us
and perhaps for the industry, giving the new truck one of the safest, most ergonomic
and comfortable cabins that will set new standards.”
company claims that the Furio not only offers best-in-class mileage, the
highest payload, lowest TCO with rugged aggregates but also ensures
best-in-class safety and comfort in a segment which has the maximum high-speed
applications among all CV segments in India.
It also comes with the first time ever 5 years/ 5 lakhs km free
maintenance guarantee (free AMC) and 5 years / 5 lakh km transferrable warranty.
Furio is powered by the light weight, low friction MDI Tech engine, with
popular FuelSmart technology offering, in a way, 3-engines-in-1 truck. The
truck has been rigorously tested for over 30 lakh kms across various terrains
in India. The Furio range of trucks will be manufactured at Mahindra’s Chakan
facility. The Furio range will be showcased through industry first immersive VR
experience to customers, drivers and other stakeholders.
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