Maruti Suzuki India announced
the launch of its 250th commercial showroom in Dehradun. The company’s
commercial channel is the fastest growing automobile retail channel in India
and it is now present in over 193 cities.
The Light Commercial Vehicle
segment has been the largest volume contributor in the commercial vehicle
industry. Globally, Suzuki Motor Corporation has expertise in this segment and
the Super Carry is part of that lineage. Super Carry offers the customer a
powerful 2-cylinder turbo-charged 793 cc diesel engine and an all-new 1200 cc
CNG engine variant.
In just 24 months of its
launch, Maruti Suzuki's Super Carry has crossed 20,000 sales across India.
While the first 10,000 sales took 18 months, the next 10,000 came just in a
span of little over six months.
According to Maruti Suzuki’s
internal research, nearly half of the Company’s customers are businessmen,
small traders or are self-employed. This led to Maruti Suzuki’s foray into the
commercial segment in September 2016. the commercial channel customers include
‘Owner cum Driver’ whose primary need is to get a stable income and this
vehicle acts as a source of livelihood for him. There are also fleet and
captive owners who use their vehicle for goods transportation and are now
seeking increased productivity, earnings and expansion of their business.
Commenting on the fastest roll
out of Maruti Suzuki’s retail channel, R S Kalsi, Senior Executive Director
(Marketing & Sales), Maruti Suzuki India Limited said, “Within the LCV
segment, the mini truck segment comprises close to a third of the sales. It has
been growing at a CAGR of 21% during the last four years. Super Carry has been
developed specifically for India, keeping in mind the unique requirements of
the Indian mini truck customer. The Company’s Commercial Channel is the fastest
growing channel in India and is amply supported by the extensive Maruti Suzuki
Service network. This enables our customer to always be on the move in life and
Source: Maruti Suzuki
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