‘Dost’, the Light Commercial Vehicle (LCV) from Ashok Leyland, has completed its first year in the in the domestic market. To celebrate this event, the Chennai-based company has launched a limited 1st anniversary edition of ‘Dost’ in the eight markets where it is currently available.
Dr. V. Sumantran, Vice Chairman, Ashok Leyland and Chairman, Nissan Ashok Leyland Powertrain Ltd., stated, “This first anniversary for the Dost is an important juncture for us at Ashok Leyland as well as our JV partner Nissan to take stock of the year gone by. We have been extremely pleased with the very positive reaction to the product by our customers. We had attempted to redefine the benchmark amongst small LCVs. The results over the past year, measured by customer satisfaction, sustained waiting list and rising share of market are greatly appreciated by us at Ashok Leyland and our rapidly expanding dealer network. Our celebration is more a gesture of gratitude to our loyal and growing customer base.”
Dheeraj G. Hinduja, Chairman, Ashok Leyland, said, “Ashok Leyland’s decision to enter the LCV segment was strategic. We are pleased with the progress the Company has made with the Ashok Leyland Dost. We are confident that with the additional products we see in the pipeline, Ashok Leyland’s LCV range will do justice to the rich traditions of the company.”
While the tough chassis and powerful engine will remain the same, the Anniversary edition of ‘Dost’ will be available in an attractive colour- grey beige replete with stylish body graphics and some specially designed accessories like Bull Bars, Fuel Tank Guards, Fuel Tank Skirt Panels, LED lights and Arm Rests. The new edition will be priced at Rs. 4.78 lakh (ex-showroom, Chennai).
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